Midea's Surprisingly Friendly Show at IFA
Designed around the company’s slogan “make yourself at home” the world’s N°1 major appliance producer presents its most comprehensive range of surprisingly friendly products
BERLIN, GERMANY - SEPTEMBER 2, 2016 – Midea (SZ:000333), since July 2016 also a Fortune 500 company offers one of the most comprehensive ranges in the home appliance industry.
With more than 400 square meters of floor space, Midea’s booth at IFA this year will display the latest of Midea’s product portfolio, providing an opportunity for visitors to have a first-hand experience of the surprisingly friendly products launched at the trade show.
Since 2008 exhibiting at IFA, Midea will once again be present its range within air treatment (HVAC for commercial and consumer), refrigeration, laundry, large cooking appliances, small kitchen appliances, water appliances, floor care and lighting.
Midea understands that home is a sanctuary where one shares with loved ones and creates memorable moments that are to be cherished. Therefore, the company’s booth at IFA this year is themed “make yourself at home”, and it features a design that resembles two outstretched arms that are prepared to welcome visitors into its embrace.
Today, Midea is not anymore only a brand leader in China, but also the world’s largest producer of major appliances and the world’s No.1 brand of air-treatment products, kettles and rice cookers.* Midea every year wins 40+ design awards at different global design shows like reddot, iF, Good Design Award, etc.
Midea believes home appliances today should be more than just machines for specific chores – they should be an enabler for one to spend more precious time with family. It is with this belief that Midea continues to create forward-thinking and surprisingly friendly products.
Some of Midea’s surprisingly friendly home appliances shown at IFA this year include their most energy-efficient dishwasher (WQP12-J7635L) that only takes 7.5L water per load, the full-featured built-in compact steam oven (TR934H5H-S00E00), multi-function microwave ovens with touch controls (AC925EC3-SV0E00 and TC928A4A-SV0E00), ultra-low noise smart DC fan with bionic fluid blades (FTS30-16BR), six-bladed blender (BL1192), electric sensor pressure cooker (PHT5083XM), cool touch kettle (HE1703) and 40mm-high induction cooker unique magnetic coil with EvenHeat Technology (QHW2007).
For detailed information on the above new products, please click here.
Head of Global Brand & Communication