Midea a Finalist in Visionary Award
We are honoured to receive the Finalist Award of 2017 Asia Pacific New Community of the Year in the recent APAC Customer Intelligence Summit hosted by Vision Critical, the world's leading customer intelligence solution company. Every year, Vision Critical recognises the outstanding achievements of its customers through its Visionary Awards.
This month, 300 senior professionals attended this yearly event in Sydney, Australia and more than 200 participated by livestream. Emerging from 80 candidates across the globe, Midea was one of 4 finalists selected in the Asia Pacific category.
Midea Community, our very own branded Online Insight Community consisting of highly engaged consumers from Indonesia, has enabled MIB Marketing Consumer & Market Insights (CMI) team to collect knowledge and insights in a more agile and flexible manner. Through continuous research projects and engagement activities, Midea Community has supported Product Divisions and MIB Marketing in various business initiatives.
Midea Community was specially recognized for its effort in bringing the voice of the consumers directly into business decision, building two-way engagements with members, embracing Midea brand promise while recognizing unique cultural traits of the ASEAN consumers.
To read about the Midea story, click here.
To access the interview in the Summit, click here.