Technology & Innovation
Midea—Creating a Better Life
Midea values sustainable business operations through a balance of economic, social and environmental factors. A successful business should not only be profitable, but also be recognized for maximizing its conservation of resources and for meeting the expectations of customers and society. Aiming to be a world class enterprise, Midea has set its sights on a grand vision that is leading to increased growth and value creation over the long term.
Efficiency and Environmental Awareness
Midea focuses on optimization of both its operations and the design of its products to minimize environmental damage. By continuously investing in R&D to promote innovation in energy and water efficiency for its products, Midea has become an industry leader in the areas of inverter air conditioning, VRF (Variable Refrigerant Flow) systems, heat pump products, and new refrigeration applications.
During the manufacturing processes, Midea focuses on improving efficiency in energy, waste, water, and carbon emissions. In addition to implementing energy-saving practices in its facilities, Midea also focuses on minimizing resource consumption throughout the entire supply chain, including procurements and logistics.
In 2010, Midea was ranked one of the top 100 Green Enterprises in China.
In addition to promoting a healthy and enriching lifestyle through its diversified line of product offerings, Midea strives to help individuals and entire communities develop a better world for today, and the future. Midea promotes the highest social ethics and business practices through observance of human rights, equality and harmony.
Every year, Midea works with several non-profit organizations to provide charitable support to local communities and institutions dedicated to educational and cultural development. By the end of 2011, Midea had donated more than 500 Million RMB in contributions to these causes.