About Midea:

Founded in China in 1968, Midea is one of the world's leading technology companies in the fields of consumer electronics and air conditioning, robotics, industrial automation and logistics today. With locations in more than 200 countries, more than 150,000 employees and sales of over 40 billion USD, Midea Group ranks 183rd among the Fortune Global 500 companies worldwide and enriches the lives of billions of people. As part of our European growth strategy, we are looking for new talents for Midea Europe GmbH.

Apply now as:

Senior Product Planning Specialist (m/f/d)

Midea Europe GmbH | Stuttgart | fulltime | asap

Your responsibilities:
  • Work with China-based team to formulate product planning & innovative technology demand of European refrigerator market, based on consumer research, competitive assessment and market analysis
  • Get insight into various consuming scenarios and segments, identify new concepts, investigate the customer acceptance on new concepts by doing surveys, and apply those new concepts to new products
  • Track and update the latest information of main competitors
  • Be responsible for the product introduction of annual bidding of main retail channels
  • Manage product life-cycle, including new product plans & launch, and update of previous products
  • Monitor the performance of launched products and promote by stages to achieve annual sales target
  • Consult in relative regulations and policy
Your profile:
  • Bachelor’s degree in engineering, master’s degree is preferrred
  • 5+ years experience in product planning, marketing or consumer research
  • Experience in home appliances is preferred
  • Active innovative thinking, good at analyzing and dig demand
  • Experience using consumer insights to drive product plans
  • Ability to analize smart data, good logical and systematic thinking
  • Knowledge of European agency and compliance standards
  • Strong problem solving and failure analysis skills
  • Proactive, goal oriented and self-driven
  • Strong interpersonal, intercultural and communication skills
  • Fluent in German and English
What we offer:
  • The world’s top 500 and fast-growing enterprises
  • Competitive income levels and benefits
  • Broad personal development opportunities
  • An international work environment
  • Free parking spaces and nearby public transport connections
  • Modern office spaces
Contact details:

If you want to become part of Midea’s success story, please upload your CV, cover letter, references and salary expectations. In case of any questions, please contact personal@midea.com.


Apply now



  • Rebecca Klein                        


    Midea Europe GmbH
    Ludwig-Erhard-Straße 14
    65760 Eschborn

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