Midea Italia | Green & Eco Event

Midea has always been aware of its responsibility toward people and the environment and has developed a Green Strategy to take the big step toward increasingly sustainable product development. Our goal is a progressive reduction of CO2 emissions throughout the supply chain, from the procurement of materials to logistics, production, and distribution of products with low energy consumption.

Join us on Wednesday, August 31 at 16:00 (CEST) for the presentation launch of our new Super Energy refrigerators, the first products in the world certified in double A-class with the highest possible energy efficiency and excellent performance in terms of noise.

Watch the Livestream

The MDRB521MGA28 refrigerator is among the first products in the world certified in double class A, with the maximum possible energy efficiency and excellent performance also in terms of noise.

Incredibly performing…

A new generation of freshness. The new Midea refrigerator MDRB521MGA28, among the first products in the world certified in double A-class for efficiency and noise, redefines the standards of excellence in its category. The Inverter compressor, with a speed of only 900 rpm instead of the usual 1,200 rpm, helps to maximize savings and reduce consumption by 55%, eliminating energy waste and increasing energy efficiency by 25%. Furthermore, unlike other devices, the glass fibers present in the insulation panel are arranged vertically. In this way, the flow of cold air is better retained by reducing the escape of fresh air to the outside.

… extraordinarily quiet

The search for new standards does not stop with energy efficiency. With only 29 db of noise, the MDRB521MGA28 refrigerator amazes with its extraordinary silence. The noise emissions are considerably lower than the combined ones on the market, which have an average noise level of 38 dB. The ventilation technology allows a noise reduction of up to 60% by suppressing the air backflow. The Inverter compressor is equipped with special footrests that contain vibrations and prevent further noise.

The MDRB521MGA28 refrigerator was subjected to extensive checks by the experts of the TÜV Rheinland certification institute, obtaining the TÜV Quality Product Certification. This makes it not only an ecological and environmentally friendly refrigeration solution, but is able to ensure certified energy savings, for the end user, even in the long term.

Maximum silence

Thanks to the innovative ventilation technology, the MDRB521MGA28 refrigerator drastically optimizes the circulating air flows and eliminates up to 60% of the noise produced. It can thus boast a sound emission value that is always lower than 29dB even at full speed, for significantly quieter operation compared to the combi units on the market.

One freezer, double space

The freezer compartment door allows a 90 ° opening to guarantee the user the best accessibility. The internal drawer can also be rotated by 180°, creating an even larger compartment for storing large and frozen foods.

Practical and accessible shelves

The EasyGet shelf has been designed to simplify removal operations, allowing maximum accessibility to the food stored inside the fridge.

Metal Cooling

The innovative metal plate placed on the bottom wall of the refrigerator guarantees unprecedented cooling uniformity. The rear wall and corners, which are usually critical areas, are effectively cooled, further improving energy efficiency.

Dual Cooling

The Dual Cooling Control technology, through two independent cooling circuits, allows you to separate the refrigerator compartment from the freezer one, guaranteeing long-lasting food storage. This avoids mixing odours, and the temperature - which can be set precisely - is always kept uniform.

Live Streaming

Take part in the launch presentation that will be held on Wednesday 31 August at 16:00 (CEST) and watch the live streaming with us to find out more.

Our guests

Claudia Bechstein

Claudia has several years of experience as a host and moderator of conferences and panels on topics such as digitization, sustainability and renewable energies, on stage and in front of the camera. She holds a master's in Business Psychology from the FOM Hochschule für Oekonomie und Management in Berlin and studies at the University of San Diego in California.

Marco Voigt

Entrepreneur and engineer, Marco Voigt began his career at Porsche AG in engine development. For years he worked as a sustainability consultant for EU and German ministries before founding the Green Awards in 2008. In 2018, former Formula 1 champion Nico Rosberg joined the founding team and from then together they launched the GREENTECH FESTIVAL project, to date the largest sustainability event taking place in Berlin, New York, London and Singapore. Marco Voigt is also the founder of Green Window Agency, a creative and branding agency with an exclusive focus on sustainability. He is also a green technology investor at 4E Greentech Invest.

Midea Italia | Green & Eco Event

Cooling at its best

Live Streaming

Our guests