Midea & Manchester City Kicked-off Global Partnership
In January 2020 Midea and Manchester City have kicked off their global partnership and since then launched several award-winning campaigns. Midea has been running one of the most fan engaging series of stadium LEDs and digital campaigns in the club's history...
Early 2020, when the first waves of the pandemic hit the world, players and fans in lockdowns, football was completely suspended, Midea asked Manchester City’s players to invite fans from all around the world to have funny challenges at home...
Based on the huge success, in 2021 we launched our second #MideaHomeChallenge. This time 7 ManCity players + 15 Midea products in line, interacting, created an engaging video which went viral among ManCity fans...
In 2022, yes, we did it again, and we leveled up again with our third #MideaHomeChallenge. This time bringing our Midea products directly into the holy ManCity players' locker room...
Probably the only thing that could distract you from a #WorldClass ManCity game is tasting a #WorldClass's players favorite recipe. Therefore, our tactic is asking ManCity's players 'What food reminds you of home?' and afterwards not only share but also prepare their favorite dishes with Social Media KOLs...
At the end of #WorldClass 20/21 season, we created an award-winning campaign hosted by Paul Dickov + Shaun Wright-Phillips invited global fans to vote for their favorite Manchester City players in 9 different categories - each category represented + sponsored by one of Midea's product categories...
#MideaWorldClassAwards 2022
2022 we invited Paul + Shaun again - this time not only to 'present' but also to 'deliver' our 9 awards. Check this out!
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