Midea Nordics

Our promise

Since 1968, Midea has been making homes smarter. From groundbreaking technologies to solutions that combine quality, innovation and design, Midea continuously redefines what an “ideal” home can be.
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What does “Simply Ideal” mean?

Our goal is simple: a home that isn’t perfectly staged – but simply feels just right. Simple. Thoughtful. Simply ideal.
In this image, a woman opens a refrigerator filled with various fresh flowers and food items, looking happily at a man standing nearby.
Global scale. Real impact.
Today, Midea is one of the world’s leading global players in consumer technology, climate solutions, robotics, industrial automation and logistics. As part of the Midea Group’s Smart Home Business Group, headquartered in Shunde (Foshan, Guangdong) in southern China, the company continues to expand its international presence.
Mother and daughter taking homemade cookies out of the oven.
200+
Locations
over 190.000
Employees
ca. 54,8 Mrd.
Annual Revenue 2025 (€)
Ranked 184th
Global Fortune 500
Thinking ahead.
Midea stands for a simple and fulfilling life that is accessible to everyone. The focus is on what truly matters:
In this image, a young man is looking into an opened, illuminated built-in oven, appearing pleased as he inspects the food inside.

Optimal functionality

Appliances that perform without being complicated.

In this image, a woman sits in a bright room with a relaxed expression, with her hair gently blowing in the air beneath a mounted Midea air conditioner.

More for less

More value for less investment.

In this image, a sleek, black built-in Midea dishwasher is seamlessly integrated into a modern kitchen with wooden cabinetry.

Modern design

Practical design that fits in perfectly.

In this image, a young woman with long dark hair is smiling as she places clothes into a modern, dark-gray Midea washing machine.

Trusted quality

Proven quality – from the world’s No. 1 air conditioner manufacturer.*

Not louder. Not overloaded. Just right.
Not louder. Not overloaded. Just right.
Comprehensive product range
We offer one of the world’s most comprehensive product ranges in the home appliance industry: from climate solutions for commercial and residential applications to laundry care, large and small kitchen appliances, cooking appliances and floor care products.
In this image, a woman and a young girl are looking at each other and smiling, positioned above a row of icons representing various home appliances.
Innovation as a standard.
At Midea, we don’t just manufacture products – we develop, test and rethink them.
41
Global Research and Development Centers
2 + 4
Innovation Centers
90.000+
Patents
AI, IoT and big data are an integral part of product development. The goal: appliances that adapt to your lifestyle – not the other way around.
AI, IoT and big data are an integral part of product development. The goal: appliances that adapt to your lifestyle – not the other way around.
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Global brand. Local presence.
Midea is also firmly established in Europe: the company headquarters are located in Eschborn near Frankfurt, complemented by its own Research & Development centre in Stuttgart. This is where products are further developed, adapted to European needs and where innovations are shaped locally – close to the market, close to the people. Midea air conditioning systems and home appliances are available nationwide in electronics retailers, DIY stores, kitchen studios, furniture stores and, of course, online. Whether in-store or online: easy to find, exactly where you need it. And the design? Made in Milan. At the Midea Design Center in one of Europe’s creative hotspots, the looks of tomorrow are created. Here, functionality merges with stylish product design – modern, clean and international.
This image shows two men dressed in business suits having a conversation in what appears to be a showroom for Midea home appliances.
News
Source
*Source: Euromonitor International (Shanghai) Limited; Consumer Appliances 2026ed, retail volume sales in units, 2020 to 2025 data.