UK
This privacy notice explains how Midea Home Appliances UK Ltd. (“we”, “us”, “our”) collects and uses personal data when you sign up on our website to receive campaign updates and marketing emails.
Controller: Midea Home Appliances UK Ltd.
Contact: dsb-midea_europe@intersoft-consulting.de
1. What personal data we collect
When you sign up on the campaign page, we will generally collect your email address. We may also collect related sign-up information, such as the date and time of sign-up, the source page or campaign, your marketing preferences, and records showing whether and when you gave consent.
If the sign-up page uses cookies or similar technologies, additional information may be collected through those technologies. Please see our cookie notice for further details.
2. Why we use your personal data
We use your personal data to:
· send you marketing emails about Midea products, offers, launches and related campaign updates;
· manage and evidence your marketing consent;
· administer suppression / unsubscribe requests so that we do not contact you where you have opted out;
· operate, secure and improve the campaign sign-up process and our email communications.
Marketing sign-up confirmation (double opt-in)
If you sign up to receive marketing emails from us, we may send you a confirmation email asking you to verify your subscription by clicking a confirmation link or button. This is to make sure that the email address was entered correctly and that it is really you who wishes to receive marketing communications from us.
We will only send you marketing emails after you have completed this confirmation step. If you do not confirm your subscription, you will not be added to our marketing list.
We keep a record of your sign-up request and of your confirmation in order to evidence your consent and to comply with applicable legal requirements.
3. Our lawful basis
Our lawful basis for collecting and using your personal data for this campaign is your consent.
Because this campaign involves sending marketing emails, we rely on consent under the UK GDPR and the UK rules on electronic direct marketing. You can withdraw your consent at any time by clicking the unsubscribe link in any marketing email or by contacting us using the details above.
4. Who we share your personal data with
We will not share your personal data outside of the UK/EU[LL1] . We do not sell your personal data.
5. How long we keep your personal data
We will keep your personal data for marketing purposes until you withdraw your consent or unsubscribe, and thereafter only for as long as necessary to maintain a suppression record and comply with legal, regulatory or evidential requirements.
As a working retention rule, campaign sign-up data should usually be deleted or anonymized no later than 24 months after your last meaningful engagement with our marketing, unless a longer period is required or justified.
6. Your rights
Subject to applicable law, you have the right to request access to your personal data, rectification of inaccurate data, erasure, restriction of processing, data portability and, in some cases, to object to processing.
Where we rely on consent, you also have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.
If you wish to exercise any of your rights, please contact us using the details above.
7. Complaints
If you have concerns about how we use your personal data, please contact us first so that we can try to resolve the issue. Contact address is provided above.
You also have the right to complain to the Information Commissioner’s Office (ICO).
8. Changes to this privacy notice
We may update this privacy notice from time to time. Any material changes will be made available on the relevant campaign page or through our website.
[LL1]Please note: Any access by anyone outside of EU/UK is not allowed according to this statement. Please ensure from technical perspective as well. Otherwise we need adjust accordingly and prepare GDPR documentation which needs much lead time.