Midea Showcases 'Master Your Home' at IFA 2025 | Midea

Midea Showcases 'Master Your Home' at IFA 2025 with Transformative Innovations

BERLIN, GERMANY, Sept. 5, 2025 – Midea, part of the Midea Group and a 2025 Fortune Global 500 company, unveiled its exhibition theme of "Master Your Home" at IFA 2025 by showcasing a range of its latest innovations that holistically empower users to make themselves at home. This means allowing them to effortlessly manage their space, energy, and aesthetics. Already serving over 500 million users across over 200 countries and regions, Midea continues its mission to make everyday living smarter, more efficient, and more comfortable.

At the convention, Midea takes the attendees into a world where they can attain complete mastery over their homes through five major exhibits: SPACE MASTER, XPRESS MASTER, SMART MASTER, ECOMASTER and Built-In Kitchen Series. With intentional design and features targeting European households, Midea's air conditioning, kitchen, and cleaning innovations lower energy use, deliver higher performance, and save space for their users while adding personality to the home’s aesthetics.

Midea Innovations by Suite to Redefine Your Space

In modern homes, maximizing space utilization is key to creating an organized and efficient environment. As such, kitchens and laundry appliances need to be flexible enough to do more with less. 

Leading with this philosophy, Midea’s SPACE MASTERappliances are the gateway to its IFA exhibit. Among the key innovations, the SPACE MASTER Refrigerator epitomizes capacity optimization.

Engineered with Midea’s MegaMax technology, the refrigerator offers an industry-leading 443 liters of storage—effective capacity surpassing the combined usable space of Midea’s previous 336L Combi refrigerator, 66L mini fridge, and31L freezer. Its freezer compartment alone can hold 130L, while its produce compartment is 47% larger than standard sizes. Furthermore, its Infinite Shelf and Infinite Door Bin systems allow for neat organization of everything from tall bottles to large yet delicate confections.

The same space efficiency applies to the Air Fryer Oven, which packs nine cooking modes so the family can always satisfy their cravings. Additionally, by cooking with up to 90 percent less fat, everyone can indulge guilt-free.

Mastering space is important, but mastering time is perhaps even more so. Stepping into smart kitchen innovations exhibit, Midea’s XPRESS MASTER reshapes their time and enhances cooking experience, allowing its brilliance to flow toward desires. For example, the Dual-Zone Air Fryer with XPRESSYNC features an ingenious stacked design that combines an air fryer and a mini oven, allowing two dishes to cook simultaneously without flavor transfer.

Complementing the Dual-Zone Air Fryer is the Built-In Steak Oven. Featuring a premium metal tray and powerful heating, it achieves the perfect sear for restaurant grade steaks at home. These innovations, along with others, including ovens, light meal cookers, pressure cookers, and compact ovens, provide precise time control while maintaining a relaxing kitchen experience. They help meet the demands of their users’ busy schedules, keeping up with them to create nutritious meals every day.

In the SMART MASTER section, attendees can find appliances integrated with AI that cares. As a collection of intelligent technologies embedded across Midea's appliance range, SMART MASTER understands, adjusts, and responds gently and precisely to its users’ needs.

Powered by AI and real-time data processing, it enables appliances to learn from user habits and adapt to user preferences. From contextual voice commands in air conditioners to predictive cooking modes in ovens, SMART MASTER redefines how appliances interact with their users, delivering a touch of intelligence that feels like instinct.

The Midea ECOMASTER is a prime showcase, using AI-driven energy optimizations to manage power and performance of home appliances, it can reduce their energy use by up to 30 percent.

The Midea’s Built-In Kitchen Series represents an equally sophisticated approach to mastering both the functionality and aesthetics of the home. The core idea of Built-In is to thoughtfully integrate with existing cabinetry and fixtures, maintaining a clean, uninterrupted visual flow, allowing kitchens to remain uncluttered while still offering powerful convenience. Comprising three distinct series—Essenza, Ispira, and Eleva—the series marries timeless Milan elegance with intuitive functionality. Essenza Series offers dependable performance with a focus on simplicity. Ispira Series incorporates XPRESS MASTER technologies to unleash the right color, texture, and flavor. Finally, Eleva Series delivers premium features and a striking black finish for the ultimate expression of modern luxury.

Furthermore, TEKA and Küppersbusch, two European brands from Midea Group also have introduced a range of built-in kitchen appliances for premium and luxury users, including TEKA’s Van Gogh Museum, Infinity G1, Neo Series, as well as Küppersbusch’s Graphite and Matt Black Series.

Midea Innovations by Scenario for a Comprehensive Home Experience

Through scenario-driven innovations, Midea completes the transformative experience for modern homes with area-specific appliances.

In the kitchen, Midea introduces a suite of innovations that epitomize functional living. The CHILL MASTER Refrigeratorturns everyday hydration effortless with its built-in OneTouch AutoFill dispenser, offering hands-free ice and water in crushed, cubed, or mixed options. Its adjustable shelves and sliding door bins rearrange effortlessly to fit all the large bottles and awkward packages to accommodate the whole family’s dietary preferences.

The flexibility theme continues with the Omni-Station, which melds the kitchen and living room. Its slim hood-in-hob design creates a space where cooking, working, and entertaining flow together, turning the kitchen into a true social hub. Adding to this freedom is the Flow-In Hob 3.0, which combines powerful induction cooking with whisper-quiet ventilation in an ultra-slim profile that offers up to 24% more cabinet space, keeping the kitchen feeling open and inviting.

The One Oven delivers ultimate flexibility by combining an air fryer, microwave, steamer, and oven into one versatile, space-saving appliance for all your culinary needs.

Finally, when the meal concludes, the Titan Dishwasher effortlessly cleans all the dishes, bowls, baking trays, glasses, and cutleries in one wash inside its capacious 16 place setting interior.

Continuing past the kitchen, Midea brings comfort and efficiency into the living room with the Raynor air-to-air heat pump.Integrating insights from European research, it has been engineered to thrive in the harsh Nordic winter. Raynor delivers a maximum of 8kW heating capacity and can operate even in temperatures as low as -40°C. Its award-winning design, in keeping with the Nordic aesthetic, balances style with performance.

In the laundry room, Midea enhances clothing care with the 28-Inch Heat Pump Washer-Dryer. Designed for busy families with high laundry loads, its advanced heat pump dryer reduces electricity consumption compared to traditional condenser systems, offering a two-in-one solution that saves both space and time. It also handles larger loads than conventional models thanks to expanded drums that improve capacity and clothing cleanliness.

To supercharge cleaning around the home, Midea redefines everyday cleaning with the AT6 Ultra Wet-Dry handheld vacuum. Designed for power, precision, and ergonomics, it delivers an impressive 24,000 Pa suction while a triple-sided edge brush and fold-flat design make light work of hard-to-reach spaces. The advanced self-cleaning system goes beyond the basics, combining hot water washing, hot air drying, and deodorizing to keep the vacuum as fresh as the floors it transforms. Gentle yet effective, its versatile brush glides seamlessly across wood, tile, stone, carpets, and more—bringing a deeper clean to every surface.

Midea Group's Extended Experiences to Enrich Your Living

Midea’s appearance is complemented by other brands within the Midea Group.

Leading the portfolio of Midea Group for high-end home living, the century-old German luxury kitchen brand Küppersbusch showcased its distinctive design and ultra-luxury craftsmanship. European-born TEKA introduced its globally first Van Gogh Series kitchen appliances, inspired by artistic mastery, seamlessly integrating European elegance into modern homes.

COLMOis introducing the Evolution 2.0 Series, combining AI health management, intelligent service frameworks, and deep natural voice interaction in a refined metallic design.

Finally, home robotics cleaning brand Eurekaunveils the EurekaFloorshine wet and dry vacuum series, which combines a powerful 24,000 Pa suction system, innovative Dual-Direction Self-Propelling technology, and a fully upgraded self-cleaning system.

Midea commits to lead, innovate, and excel, advancing toward World No.1 leadership across all categories. In recent years, Midea has achieved seven first-place rankings in the global home appliance industry successively. Midea brand was certified by Euromonitor International as theWorld’s No.1 Smart Home Appliances Brand for its smart home appliances (OBM sales) sales volume. In addition to its already impressive leadership, Midea was also ranked as World’s No.1 Air Conditioner Company, World’s No.1 Residential Inverter Air Conditioner Company, World’s No.1 R290 Air Conditioner Company, World’s No.1 Air Treatment Brand, World's No.1 Microwave Company,and World’s No.1 Small Cooking Appliances Brand.

IFA 2025 also marks the fifth anniversary of Midea’s global partnership with Manchester City Football Club and proudly unveiled its upcoming main partner sleeve sponsorship with FC Barcelona, which further broaden its global sports sponsorship portfolio to connect with international audiences.

Visitors to the Midea booth can join the celebration by participating in an exclusive timed football challenge. By scoring a goal into a washing machine within 15 seconds, participants can earn fun prizes to commemorate the occasion.

The Midea booth is located at Hall 5.1-101a & Hall 6.1-101a, Messe Berlin, Messedamm 22, 14055 Berlin.