Africa
Recently, our key retail partners from Kenya visited Midea, including leading retailers such as Naivas and Quickmart, embarking on an in-depth journey to explore Midea’s global business development and industrial capabilitie
As important players in Kenya’s modern retail market, these retail partners have extensive market reach and strong channel influence. Their visit to Midea was not only an opportunity for in-depth channel exchange, but also a closer look at Midea’s brand strength, product innovation and smart manufacturing capabilities. Through visits to Midea’s industrial bases and manufacturing facilities, the partners gained a deeper understanding of Midea’s global business footprint, product development capabilities and advanced manufacturing expertise, further strengthening their knowledge of the Midea brand and product portfolio while laying a solid foundation for deeper market cooperation and future business opportunities.
Exploring Midea’s Core Business Units and Experiencing Product Innovation Firsthand
The visit began with tours of Midea’s product divisions and showrooms located in Headquarter, gaining insights into the company’s diverse business segments through product showcases and on-site discussions.
From Midea’s broad product portfolio to innovations designed around evolving consumer needs, the visit gave the retail partners a firsthand and more comprehensive understanding of Midea’s products, applications, and capabilities across different categories.
Stepping Into Midea Factories: Witnessing Global Manufacturing Excellence
A key highlight of the visit was an in-depth tour of Midea’s manufacturing facilities, offering the retail partners a closer look at the capabilities behind product development, large-scale production, and quality management.
Through visits to multiple production bases, partners have gained a thorough understanding of the entire manufacturing process, from production and assembly to quality control. The experience also highlighted the strength of Midea’s integrated manufacturing system, operational efficiency, and global supply capabilities.
From Foshan to Hefei and Wuxi, the journey covered several of Midea’s major industrial bases, giving the retail partners a broader perspective of Midea’s capabilities. Beyond its diverse product portfolio, Midea has built comprehensive strengths on R&D, innovation, manufacturing, quality management, and global supply chain operation.
Building Stronger Partnerships and Unlocking New Opportunities in Kenya
For retail partners who have long served consumers across Kenya, this visit represented an important opportunity to deepen their understanding of Midea—not only from a product and sales perspective, but also by gaining greater insight into the R&D systems, manufacturing capabilities, and global operations behind the brand.
The visit of key partners from Kenya marks another important step in strengthening collaboration between Midea and Kenya’s leading retail channels. Looking ahead, Midea will continue working closely with local channel partners, putting consumer needs at the center and leveraging its global R&D and manufacturing strengths to bring more high-quality and innovative products to the Kenyan market.
From the heart of China’s manufacturing ecosystem to consumers in Kenya, Midea is working hand in hand with its global partners to build a closer and more promising future together.
