Senior Product Planning Specialist (m/f/d) at Midea

About Midea:

MAKE YOURSELF AT HOME - With this slogan, Midea Group has been committed to enriching households and people's lives through innovative technologies and products for over 50 years. Through continuous development, Midea Group is now a global leading technology group in consumer electronics and air conditioning, robotics, industrial automation and logistics. Every day more than 150,000 employees from over 200 countries develop products and solutions for the world of tomorrow. 

Midea Europe GmbH is a subsidiary of the Midea Group. With products of the brands Toshiba, Midea, Comfee we offer surprising solutions for our customers in Europe. Rapid growth, daily challenges and opportunities motivate our employees to help shape the Midea success story. 

Become part of our team and apply now as:

Senior Product Planning Specialist (m/f/d)

Midea Europe GmbH | Stuttgart | fulltime | asap

Your responsibilities:

  • Work with China-based team to formulate product planning & innovative technology demand of European refrigerator market, based on consumer research, competitive assessment and market analysis
  • Get insight into various consuming scenarios and segments, identify new concepts, investigate the customer acceptance on new concepts by doing surveys, and apply those new concepts to new products
  • Track and update the latest information of main competitors
  • Be responsible for the product introduction of annual bidding of main retail channels
  • Manage product life-cycle, including new product plans & launch, and update of previous products
  • Monitor the performance of launched products and promote by stages to achieve annual sales target
  • Consult in relative regulations and policy

Your profile:

  • Bachelor’s degree in engineering, master’s degree is preferrred
  • 5+ years experience in product planning, marketing or consumer research
  • Experience in home appliances is preferred
  • Active innovative thinking, good at analyzing and dig demand
  • Experience using consumer insights to drive product plans
  • Ability to analize smart data, good logical and systematic thinking
  • Knowledge of European agency and compliance standards
  • Strong problem solving and failure analysis skills
  • Proactive, goal oriented and self-driven
  • Strong interpersonal, intercultural and communication skills
  • Fluent in German and English

What we offer:

  • An international working environment and agile teamwork
  • Goal-oriented and collaborative organizational culture
  • Flexible working hours and the possibility of mobile working
  • Various opportunities for further training and career development
  • Employee benefit programs (e.g. subsidized company pension plan, employee discounts)

Contact details:

If you want to become part of Midea’s success story, please upload your CV, cover letter, references and salary expectations. In case of any questions, please contact


Rebecca Klein
Ludwig-Erhard-Straße 14 65760 Eschborn Midea Europe GmbH
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