Georgia
Midea has been the official sponsor of the popular culinary segment “Midday” for almost three years. This is a well-known TV cooking show on Rustavi 2, followed by a large and loyal daily audience across Georgia.
The segment features various recipes prepared by the host and chef in a modern kitchen. Throughout the cooking process, Midea appliances are actively used, allowing the products’ functionality and design to be showcased naturally within a real cooking environment.
Midea’s sponsorship includes:
• Continuous integration of Midea appliances in the studio kitchen;
• Midea-branded elements within the studio environment (appliance placement, visible branding, branded décor);
• Use of branded split-screen/bumper elements during the TV programme;
• Organic on-screen visibility of Midea products in different shots;
• Verbal mentions by the host/chef when using Midea appliances;
• Posting of the segment videos on digital platforms (Facebook), where the Midea products also appear;