Nigeria
Midea has officially launched its “WIN 9JA WIN” nationwide promotional campaign in Nigeria, bringing exciting rewards and new shopping experiences to consumers during the festive season.
Running from October 10 to December 31, 2026, the campaign reflects Midea's continued commitment to enhancing customer experiences and strengthening its connection with Nigerian households.
Under the campaign, customers who purchase eligible Midea products worth ₦100,000 or more from participating dealers will receive a scratch card with a guaranteed reward. Prizes range from Midea home appliances, including refrigerators, washing machines, air conditioners and small domestic appliances, to branded gifts, with a Chery Tiggo 2 Pro as the grand prize. In addition, customers purchasing Midea air conditioners can enjoy free installation and a complimentary copper kit, subject to applicable terms and conditions.
To bring the excitement closer to consumers, Midea is rolling out a nationwide Promo Tour Truck activation, visiting key cities and retail locations across Nigeria. Featuring the campaign's grand prize vehicle, the tour creates opportunities for consumers to explore Midea's innovative home appliances, learn about the promotion and engage directly with the brand and its retail partners.
More than a seasonal promotion, “WIN 9JA WIN” represents Midea's appreciation for the trust and support of Nigerian consumers. By combining rewarding shopping experiences with stronger retail engagement, Midea continues to reinforce its presence in Nigeria and its commitment to bringing innovative, convenient and accessible home solutions to more households.
