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News/Events
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Midea Launches “WIN 9JA WIN” Campaign to Reward Consumers Across Nigeria
2026/10/13
Midea has officially launched its “WIN 9JA WIN” nationwide promotional campaign in Nigeria, bringing exciting rewards and new shopping experiences to consumers during the festive season.
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Midea Brings “Simply ideal” to Life at IFA 2026
2026/09/05
BERLIN, GERMANY, Sept. 5, 2026 – Midea, one of the brands within the Smart Home Business of Fortune Global 500 company Midea Group, is showcasing its latest innovations at IFA 2026, under a single, clarifying idea: “Simply ideal”. 
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Midea SMART MASTER Brings an AI-Powered Home Ecosystem to Life at IFA 2026
2026/09/05
BERLIN, GERMANY, Sept. 5, 2026 – Midea, one of the brands within the Smart Home Business of Fortune Global 500 company Midea Group, is placing SMART MASTER at the centre of its IFA 2026 showcase.
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FC Barcelona Legend Carles Puyol Joins Midea at IFA 2026
2026/09/05
BERLIN, GERMANY, Sept. 5, 2026. FC Barcelona legend Carles Puyol joined Midea at its IFA 2026 stand, marking a major European consumer-facing moment for Midea and FC Barcelona’s five-year partnership.
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Midea Officially Becomes Main Partner of FC Barcelona
2026/07/01
FC Barcelona Launch the 2026/27 Home Kit, Marking the Start of a Five-Year Strategic Partnership with Midea.
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Midea Steps onto the African Stage at TEAFCON 2025
2025/12/31
Start of Midea's sponsorship with TotalEnergies Africa Cup of Nations 2025 represents landmark moment in brand's journey in region
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Manchester City and Midea Empower Young Leaders in Lagos Through Football
2025/12/09
Manchester City and global appliance partner Midea have continued their commitment to community development in Africa by delivering Young Leader training in Lagos, Nigeria.
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BRAVE THE WAVES – Nigeria Partner Factory Visit
2025/12/05
Recently, Midea successfully hosted a Nigeria partner factory visit for its Top 10 key distributors in Nigeria. The event aimed to appreciate long-term partners while further strengthening Midea’s local channel development and laying a solid foundation for future business expansion.
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Midea's PortaSplit air conditioner has been successfully nominated as one of TIME magazine's "2025 Best Inventions of the Year"
2025/10/15
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Midea and City launch new community football initiative across Africa
2025/09/25
Midea and Manchester City have launched a new community initiative in Africa using football to uplift the health of local young people.
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Midea Showcases 'Master Your Home' at IFA 2025 with Transformative Innovations
2025/09/05
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Midea to Become New FC Barcelona Main Partner
2025/09/02
World’s No. 1 smart home appliance brand signs 5-season agreement to appear on sleeve of FC Barcelona from 2026/2027
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Midea Partners with CAF to be the Official Sponsor of the TotalEnergies CAF AFCON 2025
2025/07/17
Midea and the Confédération Africaine de Football (CAF) recently concluded an agreement in Foshan, China for Midea to become an Official Sponsor of the TotalEnergies CAF Africa Cup of Nations (“AFCON”) 2025.
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Midea Introduces Energy Efficient & Innovative Appliances in its 2025 Port Harcourt Dealer Conference in Nigeria: Empowering Homes, Enriching Lives – Stronger Together'
2025/03/07
Midea, a global leader in home appliances, introduced an innovative range of smart and energy efficient products to its distinguished dealers in Port Harcourt. The event, held on 7 March 2025, was designed to showcase the brand’s ‘surprisingly friendly’ appliances that are specially curated to enhance the everyday lives of Nigerian households.