Midea, a global leader in home appliances, introduced an innovative range of smart and energy efficient products to its distinguished dealers in Port Harcourt. The event, held on 7 March 2025, was designed to showcase the brand’s ‘surprisingly friendly’ appliances that are specially curated to enhance the everyday lives of Nigerian households.
The line-up of products included Standing, Split and Cassette Air Conditioners, Refrigerators, Water Heaters, Top Load and Front Load Washing Machines, and Cooking Appliances which included, Built-in Ovens, Hobs and Hoods, Microwave Ovens, Air Fryers, Blenders, and Kettles - all engineered to deliver superior performance, durability, and affordability, while seamlessly adapting to Nigeria’s unique environmental conditions.
Mr. Bright Yao addressing the dealers as part of the conference
Speaking to over 60 dealers across Asaba, Benin and Port Harcourt, Bright Yao, Regional Director at Midea Africa, at Midea Nigeria, highlighted the brand’s dedication to delivering high-quality products that cater to the modern Nigerian household. He stated: “Midea now is the biggest Home Appliances Company globally. The brand positioning is affordable luxury. Our range of home appliances is developed based on local consumer insights from Nigeria. All products are not only highly durable and cost-effective but also tailored to meet the evolving needs of families.
Introducing Midea’s latest air conditioning range, Okpe Emeka, Channel Development manager at Midea Nigeria spoke about the energy-efficiency features of Midea’s Inverter Acs and the UNICOOL range.
Okpe Emeka, Channel Development manager at Midea Nigeria speaking about Midea’s Acs
Developed specially for Nigeria - UNICOOL’s advanced 5-Level GenGear function provides a more refined solution for handling unstable voltage and ensures a consistent cooling experience even during power outages by operating on generator power.
It’s wide-voltage protection not only features built-in current protection, eliminating the need for additional AC Voltage Stabilizers but also reduces costs. It helps the unit withstand sudden current impacts, ensuring continuous operation and extending the product's lifespan. Intelligent dusting rotation and advanced HYPER GRAPHINS technology provide superior dustproofing, sun protection, and anti-corrosion properties, contributing to the product's durability and effectiveness in challenging environments. Moreover, UNICOOL's ONE-DRIVE-TWO mode offers flexible, time-shared cooling for two spaces with one external unit, adapting to varying needs by allowing additional internal units.
Jason Zhang, Midea’s Area Manager for Refrigerators in the MEA region, introduced the latest innovations and upcoming lineup of Midea refrigerators, with a special emphasis on the brand’s chest freezer range. He highlighted how Midea’s Chest Freezers deliver up to 10% faster freezing, while the cutting-edge D+ Cooling Technology ensures food remains frozen for up to 120 hours, even during power outages.
Jason introducing speaking about the superiority of Midea’s Chest Freezers and RefrigeratorsAdditionally, the Quattro Inverter Technology, featured in all Midea chest freezers, enhances energy efficiency, ensuring stable performance and cost savings—offering consumers a practical and reliable cooling solution.
Midea’s MF110 Front-Loading Washing Machines deliver a more powerful and efficient cleaning experience. Features like Health Guard ensure Deep Cleaning and Sanitization of all clothes and others Drum Clean, Turbo make it the perfect appliance for daily washing needs.
Specifically designed for the Nigerian Market, standout features include the option to manually pour water into the tub, the ability to reuse wash water, and an enhanced wash shield for better protection and efficiency.
The event also featured a raffle draw where ten lucky dealers won Midea products, adding an element of excitement to the day. Also exclusive to the event was a limited time offer to buy Midea products at exclusive prices.
As the event concluded, attendees received commemorative packs and product information, leaving with memorable experiences and a stronger sense of partnership. The conference underscored Midea’s dedication to enhancing home comfort and convenience with innovative products that simplify daily living.
With a growing market presence and a reputation for excellence, Midea remains a trusted name in the home appliance industry.
Midea’s range is available at leading electronics stores and online marketplaces across Nigeria.