Midea Philippines earns Superbrands recognition for excellence and expertise in the home solutions industry

(from left to right) Mr. Harry Tambuatco, President and CEO of Superbrands Marketing International, Inc.; Ms. Anna Marie Alejandro, General Manager of CMIP; Mr. Albert Wong, Deputy General Manager of CMIP; Ms. Sara Jane Suguitan, Legal Head of Superbrands Marketing International Inc. at the Superbrands awarding during the Midea MANUFUTURE convention in Nasugbu, Batangas

Midea Philippines, a frontrunner in the home and commercial solutions industry in the country, recently earned its place in the prestigious 2024 list of Superbrands Philippines. The brand was recognized for its quality excellence, technical expertise, and service reliability.

The Superbrands recognition is only offered to the most outstanding brands in their field that offer significant emotional and/or physical advantages to their customers ahead of their competitors.

With a decade of unwavering expertise, Midea Philippines, under Concepcion Midea Incorporated Philippines (CMIP), strongly commits to providing surprisingly friendly home solutions and services to Filipino families while upholding its values of passion, compassion, and excellence—making it worthy to be called a Superbrands.

“We are extremely grateful and honored to have been awarded such a prestigious acclaim that is a genuine testament to the unwavering trust and support of our consumers. As we progress in the industry, they will continue to be our inspiration to remain pursuant of excellence and innovation to continue to empower Filipino families for more decades to come,” shares Anna Marie Alejandro, General Manager of CMIP.

Aside from being one of the Superbrands in the country, Midea Philippines also holds the following seals: Gold Standard Climate Change Seal, Consumers Choice Asia-Pacific Awardee, and Seal of Product Quality. These recognitions are proof of its undisputed leadership in the industry and its genuine care to its consumers. With its expertly engineered intuitive products, it enables cherished moments, surprisingly friendly experiences, and tenderly nurtured relationships, one Filipino home at a time.

Established in 2013, CMIP unites Concepcion Industrial Corporation’s local expertise and network, with Midea's global innovation, technology, design, and renowned expertise and reputation. With 34 production centers and 28 innovation centers all over the world, Midea’s strong commitment to Research and Development has resulted in more than 62,000 authorized patents thus far.

For more information, visit www.midea.com/ph, follow @mideaph on Instagram and Tiktok @mideaphilippines, subscribe to Midea Philippines Official on YouTube, and like @MideaPhilippines on Facebook. 


About Midea

Midea Home Appliances brand offers one of the world’s most comprehensive product ranges in the home appliance industry, specializing in air-treatment (commercial and residential air conditioning solutions), refrigeration, laundry, large kitchen and cooking appliances, small kitchen appliances, water appliances, floor care and lighting.

Midea is one of over 10 brands within the home appliance business of Midea Group – a leading global high-technology company listed in Global Fortune 500. Midea Group’s business goes beyond home appliances and comprises business pillars like HVAC, robotics and automation, smart home and IoT, as well as smart logistics and components. All businesses of Midea Group are striving for one credo: #HumanizingTechnology.

Midea believes in providing surprisingly-friendly solutions by adopting a consumer-centric and problem-solving approach. We go above and beyond for the future, constantly exploring and inventing to meet the ever-changing demands of our consumers.

Midea's 34 production centers globally, along with its 28 worldwide innovation centers and a strong commitment to R&D, have resulted in the acquisition of more than 62,000 authorized patents to date.

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