Vietnam
On November 27–28, 2025, the Midea National Customer Conference 2025 – LEADING 2026 was successfully held at Adora Convention Center, Ho Chi Minh City, welcoming nearly 900 guests, including partners, dealers, and distributors from across the country.
The conference marked an important milestone, providing an opportunity for Midea and its partners to reflect on the development journey of 2025, while also sharing strategic directions, goals, and business plans for 2026—toward sustainable growth and market leadership.
Together Nearly 900 Partners Nationwide
The conference gathered Midea’s extensive partner network, including Goldshop customers, T100, P100, HVAC Solutions partners, as well as distributors and strategic dealers nationwide.
The presence of Midea’s leadership team alongside long-term partners demonstrated the strength of long-standing cooperation, a shared commitment to partnership, and mutual confidence in Midea’s vision for the next phase of development.
A Comprehensive Experience of Midea’s Product Ecosystem and Retail Models
One of the key highlights of the conference was the exhibition area, where guests had the opportunity to directly experience Midea’s latest product lines and gain deeper insights into its comprehensive solution ecosystem and retail models currently being deployed, including:
HVAC Solutions Shop
Goldshop
T100
Brand Shop
This immersive experience allowed partners to better understand Midea’s product innovation and retail strategy, supporting more effective business planning and market expansion.
Sharing Strategic Direction and Business Policies for 2026
As part of the conference agenda, a series of in-depth seminars were conducted, focusing on product direction, market strategy, and key sales policies for 2026.
These sessions provided valuable insights to help partners stay ahead of market trends, develop suitable business strategies, proactively adapt to changes, and seize new growth opportunities in the coming year.
Mr. Li Chong Mei – General Director of Midea Vietnam
Gala Dinner – Recognition and Connection
In addition to professional activities, the Gala Dinner was held in a warm and elegant atmosphere, serving as an occasion for partners to connect, network, and strengthen cooperation.
During the event, Midea honored and awarded outstanding dealers and partners, recognizing their remarkable contributions to business performance and their continued support throughout 2025.
These awards not only served as well-deserved recognition, but also as motivation for partners to continue growing and achieving new milestones together with Midea.
LEADING 2026 – Partnering for Sustainable Growth
With a clear strategic direction, thorough preparation, and strong alignment between Midea and its partners, the Midea National Customer Conference 2025 – LEADING 2026 delivered a powerful message of partnership, sustainable development, and market leadership.
Midea firmly believes that through close cooperation and long-term commitment, 2026 will be a dynamic and breakthrough year, in which Midea and its partner network will continue to create new milestones, strengthen their position, and lead the Vietnamese market together.
