Vietnam
A new lifestyle destination in Vinh Yen where customers can explore Midea’s smart home appliance ecosystem through immersive and modern living experiences.
Located in the center of Phu Tho City, approximately 50 minutes from downtown Ha Noi, Midea Brandstore Thien Phu officially opens as a new destination for modern smart living in Northern Vietnam. Developed under Midea’s latest brand identity concept, the store features an open and contemporary environment designed to optimize the customer shopping experience. More than just a destination for home appliance needs, it also allows customers to experience a more convenient and modern lifestyle enhanced by smart technology in everyday living.
A Modern Experience Space
Inspired by the modern lifestyle, Brandstore Thien Phu is thoughfully designed with a minimalist and refined aesthetic that prioritizes customer interaction and comfort. The showroom layout allows visitors to naturally explore different product zones in a setting that reflects real-life environments, creating a more intuitive and engaging experience.
A Complete Smart Home Appliance Ecosystem Under One Roof
Brandstore Thien Phu showcases a comprehensive range of Midea home appliance tailored to the evolving needs of Vietnamese household. From air conditioners and washing machines to refrigerators and kitchen appliances, each poroduct is designed to enhance comfort, improve engery efficiency, and simplify everyday routines through smart technology and user-centric innovation.
More Than Shopping — A Complete Service Experience
Beyond product displays, Midea Brandstore Thien Phu is committed to delivering a seamless end-to-end customer journey through professional consultation, genuine products, and dedicated after-sales support. From product selection, delivery and installation to warranty and service care, every touchpoint is designed to provide customers with greater convenience, confidence and peace of mind.
A New Lifestyle Touchpoint in Vietnam
The opening of Brandstore Thien Phu not only strengthens Midea's retail presence in Vietnam, but also creates a new touchpoint that brings smart technology and modern living closer together. Through hands-on product interaction and immersive lifestyle experiences, customers can better understand how connected home solutions enhance comfort and elevate everyday life.
Ending
The opening of Midea Brandstore Thien Phu marks the next strategic milestone for Midea, reaffirming the brand’s strong momentum in expanding its home appliance ecosystem and strengthening its nationwide retail network in Vietnam
As Midea continues to strengthen its presence in Vietnam, the brand has established 400 Goldshop flagship stores dedicated for air-conditioning solutions and more than 500 T100 home appliance partners nationwide. Moving forward, Midea will continue expanding its smart home ecosystem to bring more connected living experiences to Vietnamese consumers.
Ahead lies an inspiring new chapter, where Midea continues to lead the trend, shaping modern living solutions that truly understand, deeply connect, and seamlessly accompany every moment of the home.