Australia
The National Basketball League (NBL) is thrilled to announce the continuation of its dynamic partnership with Midea, a Fortune Global 500 company and the No.1 World's Smart Home Appliances Brand*, for the Hungry Jack’s NBL26 season. Together, the NBL and Midea will celebrate the big wins and small moments that matter, both on the court and in homes across Australia and New Zealand.
Midea’s commitment to innovation and consumer-first solutions aligns seamlessly with the NBL’s mission to deliver high-energy entertainment and connect with fans. This partnership will amplify Midea’s growing presence in Australia and New Zealand, showcasing its cutting-edge products, including air conditioners, small appliances, refrigerators, and laundry solutions, to basketball fans and consumers alike.
“With more eyeballs on the NBL than ever before, and as one of the fastest growing sporting leagues in Australia, we are looking forward to strengthening our partnership with Midea to further engage with and reward new and existing fans, and consumers to grow the profiles of both organisations,” NBL Group Chief Partnerships Officer, Shenae Beus said. “Midea is a valued partner and like us, it is fan and consumer-first. We will continue to seek ways to grow our fan and consumer base together.”
"Midea's commitment to innovation and consumer-first solutions aligns seamlessly with the NBL's mission to deliver high-energy entertainment and connect with fans," said Ivan Ma, General Manager Australia & New Zealand, Midea International Business.
"This partnership will amplify Midea's growing presence in Australia and New Zealand, showcasing our cutting-edge products, including air conditioners, refrigerators, laundry, kitchen appliances, floorcare, small appliances, and even renewable energy solutions, to basketball fans and consumers alike.
Midea is committed to supporting the NBL's continued growth, as we share the same customer-first values and passion for bringing innovation to life."
This partnership reflects a shared vision of driving innovation, sustainability, and community connection, from the excitement of game day to the comfort of smart home solutions.
The Hungry Jack’s 2025-26 NBL Season tips off on September 18, with the Tasmania JackJumpers hosting Melbourne United at MyState Bank Arena at 7:30 pm AEST. Catch every game live on ESPN, with Sundays broadcast live and free on Channel 10.
*Data source: Euromonitor International (Shanghai) Ltd., measured in terms of brands’ global sales volume of smart home appliances (OBM sales) in 2024, home appliances refer to electrical products used in home, including categories such as air conditioners, refrigerators, washing machines and robotic vacuum cleaners etc. Smart home appliances refer to home appliances that can be connected with built-in wireless communication devices to a smart phone or smart terminal to interact with users. Based on research completed in Feb 2025.)”