BERLIN, GERMANY, Sept. 5, 2025–Midea, a global leader in smart home innovation and a Fortune Global 500 company, unveils new innovations within its Built-In Kitchen Series appliances that emphasize unobtrusive style and performance. With a timeless Milan-inspired aesthetic designed at Midea’s Milan Design Center and crafted for European lifestyles, the Built-In Kitchen Series creates a quietly sophisticated yet highly functional kitchen space.
To best meet the needs of diverse lifestyles, the Midea Built-In Kitchen Series is available in Essenza, Ispira, and Eleva Series. Whether it’s modern minimalism or timeless vintage decor, these appliances integrate fluidly into the home’s theme.
Essenza Series: Practical Elegance for Everyday Living
The Essenza Series balances contemporary aesthetics with essential functionality for young families who value practical elegance, creating a welcoming environment. Its clean lines, subtle textures, and intuitive layout ensure that the space feels practical and visually appealing.
Gently accentuated by their glossy glass and metal finishes, Essenza appliances add a touch of finesse that makes the kitchen feel lived-in rather than sterile. Furthermore, the refined surfaces and sculpted handles quietly preserve order without demanding attention, creating a space that always feels put together. With Essenza, practicality is never plain. With time-saving cooking features to whip up nutritious meals amid chaotic schedules, these appliances facilitate a lifestyle where efficiency and elegance exist in tandem. It’s a line that understands the rhythm of busy days, naturally balancing simplicity with reliability.
Ispira Series: Refined Appearance with XPRESS Cooking Features
For users who value design that adapts to their surroundings and upgrades the cooking experience, the Ispira Series serves as the perfect balance point. Its subdued style harmonizes with a variety of interior styles while maintaining a unique identity. This way, the series provides solutions that are both functional and visually integrated, letting users enjoy appliances that feel like a natural extension of their space rather than a separate addition.
Featuring glossy black tempered glass and understated LED displays, Ispira is equally at home in a modern loft or alongside warm wood and stone finishes. Functionally, it incorporates Midea’s XPRESS MASTER technology to create savory dishes in less time. For example, the Oven leverages the XPRESSGRILL technology to bring intense heat for the perfect roast, while the Dishwasher with XPRESSWASH makes cleanup effortless, eliminating 99.9 percent of germs on both dishes and within the machine. Moreover, equipped with the Innowash Pro Spray Arm, the Dishwasher leaves every plate spotless with its 15 sprayers that rotate in 720°. These appliances, together with other Midea innovations, create a kitchen that feels posh, cozy, and dependable without being overbearing.
Eleva Series: Uncompromising Performance and Bold Design
For those who see the kitchen as a statement of taste and identity—not through excess but through quiet confidence—the Eleva Series defines that standard. Its bold black color scheme, paired with sharp angular lines, delivers modern refinement. Offering unparalleled precision, its Easy Touch displays not only keep the look uncluttered by appearing only when needed, but also offer a wide range of preset cooking programs for dishes like pasta, paella, and more. Its premium heritage extends to performance as well; the Eleva Oven reaches up to 280°C to prepare both delicate pastries and robust roasts. And with the built-in aspiration hob automatically clearing the air of smoke and odors as cooking progresses, the kitchen remains serene and inviting. Finally, with the addition of AI-powered ECOMASTER technology, Eleva appliances can optimize their performance to reduce energy use without compromising quality. Eleva’s ultimate combination of style and function is reflected in both art and flavor, turning the kitchen into a space for appreciation in both visuals and taste.
Midea’s relentless focus on design stems from a respect for the home’s visual integrity. The Built-In Kitchen Series of appliances makes a kitchen feel personal and timeless, while still capably tackling the demands of culinary endeavors of all cultures and complexity.
Experience the Built-In Kitchen Series on display at IFA 2025 at Midea’s booth, located at Hall 5.1-101a & Hall 6.1-101a, Messe Berlin, Messedamm 22, 14055 Berlin.
About Midea and Midea Group
Midea is one of over 10 brands within the Smart Home Business of Midea Group.
Midea Group, established in 1968, one of the world’s largest home appliance manufacturing companies, a 2025 Fortune Global 500 company. In 2025, Midea streamlined its core units into six high-growth business pillars to pave the new future growth path: Smart Home, Industrial Technology, Building Technology, Robotics and Automation, Midea Healthcare and Annto Logistics.
The Midea brand believes in providing surprisingly-friendly solutions by adopting a consumer-centric and problem-solving approach. Going above and beyond for the future, constantly exploring and inventing to meet the ever-changing demand of our consumers – enabling them to “make yourself at home”.
Midea Group’s globally 63 production centers and around 190,000 employees in more than 200 countries and regions generated an annual revenue of $56.9 billion in 2024. Its 38 worldwide innovation centers and the strong commitment to R&D have resulted in more than 90,000 authorized patents to-date.
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Media Contact
Hunter Hu
huts@midea.com