News | Midea

Midea Partners with FTC Hungary to Strengthen Central European Presence

2025/07/21

Midea is proud to announce its latest European brand initiative: a dynamic sponsorship of Ferencvárosi Torna Club (FTC), Hungary's most prestigious football team. This collaboration represents more than just sport-it's a powerful alignment of purpose, innovation, and shared responsibility.

Midea Partners with CAF to be the Official Sponsor of the TotalEnergies CAF AFCON 2025

2025/07/21

Midea and the Confédération Africaine de Football (CAF) recently concluded an agreement in Foshan, China for Midea to become an Official Sponsor of the TotalEnergies CAF Africa Cup of Nations ("AFCON") 2025.

Midea Announces Partnership With The 2025 Concacaf Gold Cup

2025/07/21

The 18th edition of the Concacaf Gold Cup concluded successfully on July 6, 2025. As the Official Partner, Midea- a global leader in home appliances, collaborated with the Confederation of North, Central America and Caribbean Association Football (Concacaf) to deliver an immersive viewing experience for fans across North America, Central America, and the Caribbean. This partnership further strengthened Midea's brand recognition and emotional connection with international consumers.

Teka Begins a New Century as Part of Midea Group

2025/05/08

The integration of Teka Group into the leading technology group will exponentially boost the company's growth and the market penetration of its brands. This operation combines Midea's innovative, technological, and manufacturing potential, Teka Group's century-long brand experience, and the complementarity of their product offerings.

Midea Group Reports Q1 2025 Results: Revenue Hits RMB 128.4B with 38.0% Net Profit Growth

2025/05/07

April 29, 2025‌—Midea Group(000333.SZ 0300.HK) announced its first-quarter 2025 financial results. The company delivered robust growth by focusing on core businesses, achieving total revenue of RMB 128.4 billion, a 20.6% year-over-year increase. Net profit attributable to shareholders surged 38.0% to RMB 12.4 billion, with net profit margin rising 1.4 percentage points to 9.9%, demonstrating strong operational momentum.

Midea Becomes Global Supporter of AFC

2025/05/06

The Asian Football Confederation (AFC) is delighted to announce a new global partnership with Midea, a world-leading brand in white goods, vacuum cleaners and kitchen appliances.

Midea America Reimagines Home Appliance in 2025

2025/02/25

LAS VEGAS, N.V., Feb. 25, 2025 — At Midea America, we believe in reimagining the everyday. With a promise to deliver thoughtfully designed solutions that are surprisingly practical, we’re redefining what home appliances can do to make life a little easier.

Midea AI ECOMASTER Worldwide Debuts In IFA 2024

2024/09/06

Combining AI algorithms, big data, and cloud connectivity to significantly improve appliance energy efficiency, without sacrificing performance

Friendly Innovations for Homes: Midea IFA 2024

2024/09/06

Midea Group, the global leader in smart appliances, showcased a suite of innovative smart home appliances at IFA 2024 under the theme “Friendly Innovations for Home”.

Manchester City and Midea Launch Community Football Project in Sao Paulo, Brazil

2024/01/24

Manchester City and Midea have today announced the launch of a new community football project in Sao Paulo, Brazil. The joint initiative will combine the power of football and Midea home appliances to educate youth on football, leadership and sustainability.

Erling Haaland Becomes Midea Brand Ambassador

2023/08/22

Manchester City’s Erling Haaland has today been announced as an Official Brand Ambassador for home appliances giant, Midea The ambassador agreement is an extension of Midea’s Official Partnership with Manchester City that began in January 2020

Manchester City & Midea Invite to 1st Midea Cup

2023/04/01

March 23rd, 2023 – Midea, one of the world’s largest home appliance brands launched its first mobile game in cooperation with Manchester City.