FC Barcelona Launch the 2026/27 Home Kit, Marking the Start of a Five-Year Strategic Partnership with Midea.
Midea, a global leader in smart home appliances, and FC Barcelona, reigning champions of La Liga and the Super Copa de España, today marked the start of their five-year partnership from the 2026/27 season. As a Main Partner of FC Barcelona, the Midea logo will appear on the sleeve of the club’s matchday and training kits for the first time, while Midea will also receive extensive brand exposure across FC Barcelona’s La Liga home matches.
At the 2026/27 home kit launch event held at the Museu d’Art Contemporani de Barcelona (MACBA), FC Barcelona launched the 2026/27 home kit, marking the start of a five-year strategic partnership with Midea. The partnership represents a new milestone in Midea’s global sports marketing strategy and an important touchpoint for the brand to deepen global brand building and connect with consumers worldwide.
Over the next five seasons, Midea will leverage FC Barcelona’s global sporting influence and extensive fan base to expand its brand presence through matchday communications, content co-creation, fan engagement and localized market activations. The partnership will also explore the connection between sports performance, technological innovation and modern home living, bringing Midea’s smart, convenient and high-quality lifestyle experiences closer to consumers around the world.
FC Barcelona has won 29 La Liga titles and 5 UEFA Champions League trophies, making it one of the most influential football clubs in the world. With a rich history, distinctive football culture and broad international appeal, the club has more than 450 million fans globally and reaches an annual television audience of over 545 million.
As a global leader in smart home appliances, Midea has long been committed to driving product and experience upgrades through technological innovation, consumer insight and global operations. This partnership is not only an important step in expanding Midea’s global brand touchpoints, but also a further exploration of the convergence between sports, technology and lifestyle.
Looking ahead, Midea will use football as a bridge to connect with global consumers, integrating innovative technology and quality living into more exciting matchday and everyday experiences, while further strengthening its global brand influence. Together with FC Barcelona, Midea will continue to explore the intersection of sport and technology, creating new opportunities to engage consumers around the world.