Midea is proud to announce its latest European brand initiative: a dynamic sponsorship of Ferencvárosi Torna Club (FTC), Hungary's most prestigious football team. This collaboration represents more than just sport-it's a powerful alignment of purpose, innovation, and shared responsibility.
As a global leader in smart climate and home appliances, Midea continues to invest in meaningful partnerships that resonate with local communities while showcasing its cutting-edge technology. Through this alliance with Ferencváros, Midea brings its values to the forefront through a commitment to integrating technology with everyday life, aiming to create a better future through innovation and by addressing real-life challenges. This partnership strengthens Midea's footprint in Central Europe, offering a unique platform to connect with Hungarian fans and families through the emotional power of sport.
During Ferencváros's home games, fans will experience the presence of Midea firsthand, whether through immersive brand activations or demonstrations of Midea's energy-efficient HVAC solutions that support both residential and commercial spaces.
"We are proud to partner with a club that has a rich tradition and stands out not only for its sporting success but also for its values, " said Lajos Takács, CEO and Co-owner, Planning & Trading Group, the official distribution partner of Midea in Hungary."This collaboration goes beyond business – we believe that sport inspires, builds communities, and represents values that Midea and Planning & Trading also stand for."
Through this initiative, Midea continues to champion innovation, culture, and social engagement—bring great innovations to life.
