Vietnam
Amid intensifying competition and rapid transformation in the consumer electronics market, establishing a clear strategic direction and reinforcing distribution capabilities have become decisive factors for sustainable growth. In this context, on July 28, 2025, at the prestigious JW Marriott Hotel Hanoi, Midea Vietnam successfully hosted the Midea National Customer Conference 2025 under the theme “Conquering 2026”, marking a pivotal strategic milestone in the company’s next phase of development.
The conference brought together strategic distributors, key agents, and business partners from across the country, alongside Midea’s senior leadership team. More than an annual customer gathering, the event served as a high-level strategic forum to align development vision, define growth objectives, and outline actionable plans for 2026.
Valued Customers Conquer 2026 with Midea
With a forward-looking mindset and strong commitment to partnership, Midea Vietnam reaffirmed its determination to accelerate innovation, enhance market competitiveness, and strengthen its nationwide distribution network, laying a solid foundation for breakthrough achievements in the year ahead
Midea Stands United with Partners on the Journey to Conquer 2026
Reflecting on 2025 – Strengthening the Foundation for Sustainable Growth
At the Midea National Customer Conference 2025, the leadership team presented a comprehensive review of the company’s key achievements over the past year, while also providing in-depth analysis of emerging market trends and evolving consumer behaviors.
The year 2025 was marked by significant market fluctuations and challenges. Nevertheless, through agile strategies and the strong collaboration of Midea’s nationwide dealer network, the brand maintained steady and resilient growth. The distribution system continued to expand, showroom standards were further upgraded, and service quality was increasingly standardized across the network.
The accomplishments achieved in 2025 serve as a solid and strategic foundation, empowering Midea Vietnam to confidently enter an accelerated growth phase in 2026, with renewed determination and unified momentum across its entire partner ecosystem.
Partnering with Customers to Conquer 2026
1. Midea 2026 Strategy – Advancing Toward New Milestones
Under the theme “Conquering 2026,” the conference spotlighted Midea’s key strategic orientations for the coming year, outlining a clear roadmap for sustainable expansion and market leadership.
1. Market Trends Update
Midea’s leadership team delivered a comprehensive overview of the consumer electronics landscape, highlighting growth opportunities and anticipated challenges in 2026. These insights provide distributors and partners with a solid foundation to proactively develop effective and market-responsive business strategies.
2. Expanding and Upgrading the Distribution Network
The 2026 strategy continues to prioritize nationwide expansion, enhanced retail standards, optimized brand visibility, and improved in-store experiences. By strengthening its distribution footprint and elevating point-of-sale presentation, Midea aims to reinforce its competitive positioning across all regions.
3. Product Focus and Business Support Policies
The conference introduced key product categories and flagship offerings, accompanied by updated sales policies and enhanced business support programs. These initiatives are designed to empower partners to boost revenue performance while maximizing profitability in an increasingly competitive market.
4. Service Standardization – Elevating Customer Experience
Beyond scaling operations, Midea Vietnam remains firmly committed to service excellence. The company is placing greater emphasis on after-sales service, operational efficiency, and brand professionalism, ensuring a seamless and modern customer experience at every touchpoint.
Through a unified vision and close collaboration with its partner network, Midea Vietnam is well-positioned to accelerate growth and achieve breakthrough success in 2026.
Mr. Li Chong Mei – General Director of Midea Vietnam – shared the company’s long-term development vision and reaffirmed its strong commitment to standing side by side with partners on the journey toward achieving the 2026 goals.
Strengthening Unity – Advancing Sustainable Partnerships
A key highlight of the Midea National Customer Conference 2025 was the open discussion and practical sharing session with distributors and agents. Candid feedback and constructive insights contributed to deeper mutual understanding and stronger alignment between the leadership team and the nationwide distribution network.
In addition, the recognition ceremony honoring outstanding distributors and partners for their achievements in 2025 served as a powerful source of motivation across the entire system. This recognition not only demonstrated Midea Vietnam’s sincere appreciation but also reinforced its long-standing commitment to building sustainable, win-win partnerships.
Spreading the Spirit of “Conquering 2026”
The event concluded with a formal Gala Dinner, providing an elegant setting for delegates to connect, exchange ideas, and share development orientations for the year ahead.
Midea Honors the Best Distributor of 2025
The evening marked not just the close of a successful conference, but the beginning of a renewed journey driven by unity, ambition, and a shared determination to conquer 2026.
Midea Honors the Outstanding Distributor of 2025
The Midea National Customer Conference 2025 was not merely a year-end review or a strategic announcement event; it was a powerful affirmation of the brand’s growth ambition and long-term vision. The recognition of the Outstanding Distributor of 2025 stood as a highlight of the program, celebrating exceptional performance, strong partnership, and significant contributions to the company’s overall success.
With a solid operational foundation, an increasingly expansive distribution network, and a clearly defined strategic roadmap for 2026, Midea Vietnam is fully prepared to enter a new phase of development. Driven by proactiveness, confidence, and a bold determination to achieve greater milestones, the company is poised to accelerate growth and conquer higher targets in the year ahead.