Vietnam
During the period from December 2025 to the end of January 2026, Midea implemented a nationwide specialized training series with a consistent objective: standardizing installation procedures, aligning product knowledge, and enhancing the quality of after-sales service. This large-scale training initiative was conducted across the country to ensure that dealers, partners, and technical teams fully understand the new operational standards, while strengthening their ability to serve customers at every touchpoint.
The most notable highlight of this training series was its extensive nationwide coverage, featuring 24 training sessions held across five key regions: Hanoi (8 sessions), Da Nang (4 sessions), Thanh Hoa (4 sessions), Nha Trang (4 sessions), and Can Tho (4 sessions). The simultaneous rollout of multiple sessions across different regions not only demonstrates Midea’s strong commitment to training and team development, but also represents a significant step toward standardizing service quality across the entire network—ensuring that customers in any location receive a consistent experience.
Program Objective: Standardize Service Quality – Enhance Market Execution Efficiency
In the home appliance industry, customer experience is shaped not only by the product itself but also by the entire journey before, during, and after purchase. Even high-quality products may fail to deliver optimal customer satisfaction if touchpoints such as consultation, installation, or after-sales response are not well executed.
This training series was therefore designed to synchronize service quality across the system. When installation and acceptance procedures are standardized, errors are minimized and customer experience improves. When sales consultants and technical teams share in-depth product knowledge, user guidance and issue handling become more proactive and accurate. With updated and clearly structured after-sales channels, response times improve and unnecessary information transfers are reduced.
A comprehensive view of the training session, with the active participation of numerous dealers, partners, and technicians, focused on discussions and updates on implementation content.
Training Content: Focused on Practicality and Immediate Applicability
The program was developed under the principle of 'learning by doing,' prioritizing practical scenarios commonly encountered in the market instead of lengthy theoretical discussions. This approach enables participants to visualize and apply the content immediately in their daily work.
Technicians were updated on Midea’s overall service direction with a strong customer-centric mindset. The training also emphasized standardizing implementation processes through management support tools, ensuring clearer data, greater transparency, and easier tracking.
Additionally, after-sales and warranty processes were updated to be simpler, clearer, and more standardized, helping speed up customer support and enhance the overall service experience.
The presentation session at the conference hall focused on standardized implementation content, making it easier to visualize and immediately apply in daily work.
Results After 24 Sessions: More Aligned, More Standardized, Faster
After 24 consecutive sessions nationwide, Midea recorded positive improvements in alignment and coordination. Sales consultants and technical teams now share a common understanding when communicating product information and usage guidance, ensuring clearer and more consistent messaging to customers.
The standardization of installation and acceptance procedures has reduced operational errors and minimized issues during product usage. At the same time, updated after-sales channels have improved response speed and on-site issue resolution capabilities.
More importantly, the training series has established a unified baseline for service standards nationwide, ensuring customers receive a consistent, professional, and trustworthy experience.
A commemorative group photo taken after the training session, reflecting the spirit of connection and collaboration across the entire system.
Next Direction: Sustaining Training Efforts and Expanding Service Standards
The December 2025 – January 2026 training series marks an important milestone in Midea’s strategy to upgrade service quality. Moving forward, Midea will continue to promote continuous and practical training activities to further disseminate standardized installation and acceptance procedures.
At the same time, cross-departmental coordination will be strengthened to optimize processes, reduce potential issues, and enhance customer experience. With a spirit of continuous improvement, Midea remains committed to working closely with its dealer and partner network nationwide toward the shared goal of elevating service quality, optimizing customer experience, and reinforcing Midea’s brand reputation in Vietnam.