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Midea Brings “Simply ideal” to Life at IFA 2026
2026/09/05
BERLIN, GERMANY, Sept. 5, 2026 – Midea, one of the brands within the Smart Home Business of Fortune Global 500 company Midea Group, is showcasing its latest innovations at IFA 2026, under a single, clarifying idea: “Simply ideal”. 
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Midea SMART MASTER Brings an AI-Powered Home Ecosystem to Life at IFA 2026
2026/09/05
BERLIN, GERMANY, Sept. 5, 2026 – Midea, one of the brands within the Smart Home Business of Fortune Global 500 company Midea Group, is placing SMART MASTER at the centre of its IFA 2026 showcase.
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FC Barcelona Legend Carles Puyol Joins Midea at IFA 2026
2026/09/05
BERLIN, GERMANY, Sept. 5, 2026. FC Barcelona legend Carles Puyol joined Midea at its IFA 2026 stand, marking a major European consumer-facing moment for Midea and FC Barcelona’s five-year partnership.
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Midea Electric South Africa Officially Opens, Marking a New Chapter in Midea's Growth Across Africa
2026/07/13
Recently, Midea officially inaugurated Midea Electric South Africa, marking a significant milestone in the company's development in South Africa and reinforcing its long-term commitment to growth across the African market.
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Midea Officially Becomes Main Partner of FC Barcelona
2026/07/01
FC Barcelona Launch the 2026/27 Home Kit, Marking the Start of a Five-Year Strategic Partnership with Midea.
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Midea and Manchester City Launch Community Pitch in South Africa
2026/06/29
Empowering local youth and supporting community development on South Africa's Youth Day.
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Midea 45L Digital Microwave – Powerful, Spacious & Designed for Modern Living
2026/02/05
The Midea 45L Digital Microwave – Black is designed for busy family kitchens, home entertainers, and anyone who values speed, convenience, and dependable performance.
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Midea 90cm Gas Hob – Black Glass | Power, Precision & Modern Style
2026/02/05
The Midea 90cm Gas Hob – Black Glass is designed for home cooks who demand power, precision, and timeless style. 
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Midea 169L Bottom Mount Freezer Fridge – Compact, Clever & Built for Everyday Living
2026/02/05
When space matters but performance can’t be compromised, the Midea 169L Bottom Mount Freezer Fridge is the smart choice. 
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Midea 173L Top Mount Freezer Fridge – Stylish, Practical Cooling for Everyday Living
2026/02/05
If you’re looking for a fridge that’s compact, reliable and easy to live with, the Midea 173L Top Mount Freezer Fridge (Black) is a smart everyday solution.
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Midea 198L Chest Freezer – Reliable Bulk Freezing Made Easy
2026/02/05
When you need extra freezer space that’s dependable, efficient and easy to use, the Midea 198L Chest Freezer is a smart solution.
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Midea 513L Side By Side Refrigerator – Smart Cooling for Modern Homes
2026/02/05
When it comes to choosing a fridge, South African homes want space, efficiency, reliability and style – and that’s exactly where the Midea 513L Side By Side Refrigerator stands out. 
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Midea Steps onto the African Stage at TEAFCON 2025
2025/12/31
Start of Midea's sponsorship with TotalEnergies Africa Cup of Nations 2025 represents landmark moment in brand's journey in region
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Midea & Mancity Launch Community Initiative
2025/11/05
Manchester City and Midea Africa kicked off their community partnership in Johannesburg, South Africa
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Midea's PortaSplit air conditioner has been successfully nominated as one of TIME magazine's "2025 Best Inventions of the Year"
2025/10/15
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Beat the Heat (and the Cold) with Midea Air Conditioners
2025/09/26
South Africa is a country of contrasts. One day you’re melting in the Durban humidity, the next you’re shivering through a frosty Highveld morning. That’s why choosing the right air conditioner for your home isn’t just about staying cool in summer—it’s about year-round comfort.
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Midea and City launch new community football initiative across Africa
2025/09/25
Midea and Manchester City have launched a new community initiative in Africa using football to uplift the health of local young people.
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Midea Showcases 'Master Your Home' at IFA 2025 with Transformative Innovations
2025/09/05
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Midea to Become New FC Barcelona Main Partner
2025/09/02
World’s No. 1 smart home appliance brand signs 5-season agreement to appear on sleeve of FC Barcelona from 2026/2027
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Midea Partners with CAF to be the Official Sponsor of the TotalEnergies CAF AFCON 2025
2025/07/17
Midea and the Confédération Africaine de Football (CAF) recently concluded an agreement in Foshan, China for Midea to become an Official Sponsor of the TotalEnergies CAF Africa Cup of Nations (“AFCON”) 2025.
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GREEN VISION, BLUE FUTURE
2025/05/05
Midea, in collaboration with our South African distributor, Livance, proudly hosted a dynamic Dealer Conference in Johannesburg, South Africa recently.