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Midea Brings “Simply ideal” to Life at IFA 2026
2026/09/05
BERLIN, GERMANY, Sept. 5, 2026 – Midea, one of the brands within the Smart Home Business of Fortune Global 500 company Midea Group, is showcasing its latest innovations at IFA 2026, under a single, clarifying idea: “Simply ideal”. 
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Midea SMART MASTER Brings an AI-Powered Home Ecosystem to Life at IFA 2026
2026/09/05
BERLIN, GERMANY, Sept. 5, 2026 – Midea, one of the brands within the Smart Home Business of Fortune Global 500 company Midea Group, is placing SMART MASTER at the centre of its IFA 2026 showcase.
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FC Barcelona Legend Carles Puyol Joins Midea at IFA 2026
2026/09/05
BERLIN, GERMANY, Sept. 5, 2026. FC Barcelona legend Carles Puyol joined Midea at its IFA 2026 stand, marking a major European consumer-facing moment for Midea and FC Barcelona’s five-year partnership.
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Midea Officially Becomes Main Partner of FC Barcelona
2026/07/01
FC Barcelona Launch the 2026/27 Home Kit, Marking the Start of a Five-Year Strategic Partnership with Midea.
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Midea Steps onto the African Stage at TEAFCON 2025
2025/12/31
Start of Midea's sponsorship with TotalEnergies Africa Cup of Nations 2025 represents landmark moment in brand's journey in region
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Midea's PortaSplit air conditioner has been successfully nominated as one of TIME magazine's "2025 Best Inventions of the Year"
2025/10/15
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Midea Showcases 'Master Your Home' at IFA 2025 with Transformative Innovations
2025/09/05
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Midea to Become New FC Barcelona Main Partner
2025/09/02
World’s No. 1 smart home appliance brand signs 5-season agreement to appear on sleeve of FC Barcelona from 2026/2027