Thailand
Part 1: Introduction
MD CONSUMER APPLIANCE (THAILAND) CO., LTD. owns and operates the website www.midea.com (“Midea Website”). It holds the legal rights to sell household appliances featured on the Midea Website and to carry out promotional or other related activities involving these products. Midea understands the importance of your personal information and is fully committed to protecting and respecting your privacy. This Privacy Policy outlines the types of personal information Midea collects, stores, uses, and discloses, as well as information on data transfers, data protection measures, and your rights regarding your personal data.
Please take the time to read this Privacy Policy carefully to understand how Midea handles your personal information. By visiting the Midea Website, you are deemed to have accepted the Terms and Conditions of the site and consent to Midea’s collection, storage, use, disclosure, and transfer of your personal information in accordance with this Privacy Policy.
Part 2: What Personal Information Does Midea Collect?
Midea collects your personal information to enhance our services and ensure effective communication with you. The term "personal information" refers to data as defined under applicable personal data protection laws.
(A) Personally identifiable information, such as your full name, title, national ID number and/or passport number, gender, date of birth, and identifiable photographs or videos (including footage from CCTV installed in Midea premises for security purposes).
(B) Contact information, including your residential address, delivery address, billing address, phone number, email address, and online account credentials (such as passwords) if you register through any online platform.
(C) Account and transaction information, such as payment details related to Midea products or services, your credit and/or debit card information, product purchase details, and your bank account number.
(D) Other personal data, including your internet username and password, order history or purchase records, stated preferences, settings, and survey responses.
(E) Technical information, such as your device’s IP address, login credentials, browser type and version, time zone and location settings, browser connection type, operating system, and other technical details about the device you use to access the Midea Website.
(F) Marketing and product usage information, including records of your communication with Midea, responses to marketing surveys or contests conducted by Midea or on its behalf, user preferences and settings, survey responses, and your preferences regarding receiving marketing communications from Midea and third-party partners, as well as your satisfaction with such communications.
(G) Usage information, including details about your visits to the Midea Website and your interactions with other Midea products and services.
(H) Employment application information, such as your educational background, work experience, academic qualifications, employment and/or education certificates, nationality, and other related details. This information is collected to prepare the necessary documentation for employment with Midea in Thailand and/or abroad, in accordance with applicable agreements.
Part 3: How Does Midea Use and Store Your Personal Information?
Once Midea collects your personal information, it is securely stored and used for analysis and processing to help improve our products and services, better meet your needs, and fulfill the following key purposes:
(A) To identify and verify your identity, manage your orders, and for related accounting purposes. This includes communication with Midea employees, service providers, contractors, manufacturers, agents, or other authorized representatives involved in managing your order. It also covers accounting-related tasks such as issuing receipts, processing payments, and managing outstanding balances.
(B) To maintain, improve, and develop our products, services, and trading operations, and to create new goods and services.
(C) To process your orders, requests, and samples; provide related transaction support and customer service; and manage relevant communications.
(D) To administer contests, surveys, and marketing initiatives conducted by or on behalf of Media, including providing information about Midea's products and various sales promotions.
(E) To respond to inquiries, claims, and legal processes, and to comply with applicable laws, regulations, and requests from governmental authorities.
(F) To manage information technology security and other related resources.
(G) Human resource management. Midea stores your personal information in a manner appropriate to its nature and sensitivity. The retention period for your personal information may vary depending on the type of data and its intended use. In cases where the information is required for business or legal purposes—such as ensuring security, preventing misconduct, or maintaining financial records—Midea may retain the data for a longer period. However, all personal information will be retained only for as long as necessary to fulfill its intended purpose and in accordance with applicable legal requirements.
Part 4: When Will Midea Disclose, Share, or Transfer Your Personal Information?
Midea will not disclose your personal information for any purpose other than those outlined in this Privacy Policy, except where we have obtained your consent as required by law. We will never sell or transfer any rights to your personal information for purposes unrelated to Midea’s processing activities. In accordance with this Privacy Policy and our confidentiality and security measures, we may share your personal information with our affiliated companies—meaning any related legal entities in Thailand or abroad—and/or trusted service providers who are contracted to support Midea’s operations.
Additionally, your personal information may be stored, transferred, or disclosed to recipients outside of Thailand. For example, Midea may use servers located overseas to store certain information, including your personal data. Your personal information might also be processed by employees or third parties operating outside Thailand (such as in China) who have a relationship with Midea. It may also be handled by agents or employees of the Midea Group—meaning affiliated companies and related entities that have management rights or associations with Midea. Before any personal information is disclosed to overseas recipients, Midea will take appropriate measures to ensure they comply with applicable privacy laws and protect your personal data.
Part 5: Is your personal information secure?
Midea is committed to protecting your personal information by implementing appropriate security measures and requiring contractors and third parties entrusted with your data to do the same. For your convenience, the Midea Website may include links to third-party websites, such as social media login options, merchants, or payment service providers. Please note that data transmitted over the Internet may not be completely secure, but Midea will take all reasonable steps to safeguard your information. If you choose to log in through a third-party website or social media platform (such as Facebook), be aware that those platforms may share your information with Midea. The type of information Midea receives depends on your privacy settings on those platforms. Midea is not responsible for the privacy practices of third-party websites and encourages you to review their privacy policies to understand how they handle your data. While Midea strives to protect your personal information, it cannot guarantee the security of data transmitted to the Midea Website. Therefore, any information you provide is at your own risk. However, once Midea receives your personal information, we implement strict security measures to prevent unauthorized access.
Part 6: What are the rights and choices about your personal information?
You have the choice whether or not to provide your personal information to Midea, and you may also request that Midea only collects certain information about you. However, if you do not provide complete personal information as required, it may limit Midea’s ability to fully address your needs, handle claims, complaints, or process your requests.
If you have provided personal information, you have the right to object to, restrict, or request deletion of your data as permitted by law. To exercise these rights, please contact us using the details provided at the end of this Privacy Policy. Please note that we may need time to verify your request, and this may delay or affect our ability to provide certain services or assistance. If you choose to object to, restrict, or delete your personal information, Midea will stop processing your data except as allowed or required by law.
Part 7: What is information about cookies of Midea?
Cookies are used on the Midea Website to enhance your experience and help us improve the site. By using the Midea Website, you agree to the use of cookies. Cookies are small text files made up of letters and numbers that are stored in your browser or device memory when you visit the website or view content. They help Midea recognize your device or browser, allowing us to quickly tailor content to your interests and make our services more useful and convenient for you. Please note that third parties—such as advertising networks, website analytics providers, and social media platforms—may also use cookies on the Midea Website that Midea does not control. These may include analytics or performance cookies, as well as targeting cookies. You can choose to block cookies by adjusting your browser settings to refuse all or some cookies. However, if you block certain cookies, including those that are strictly necessary, you may not be able to access or fully use some parts of the Midea Website.
Part 8: How does Midea handle data leakage?
If there is any suspicion of a data breach, Midea will respond according to its established incident response plan. In the event that a data breach is confirmed, Midea will notify the relevant data privacy regulatory authorities and affected individuals as required by law.
Part 9: How will you know if the Privacy Policy changes?
Any changes to this Privacy Policy will be posted on the Midea Website. We encourage you to review the policy regularly for any updates or changes. In the case of significant updates, Midea will provide clear notice, which may include sending an email notification.
Part 10: How can you contact Midea if you have any questions/complaints about the Privacy Policy?
If you have any questions or concerns about Midea’s Privacy Policy, Terms of Use, or any related documents under Thai law, please feel free to contact Midea using the following details:
To: Information Controller
Address: Head office of MD CONSUMER APPLIANCE (THAILAND) CO., LTD.
No.555, 17th Floor, Rasa Tower, Phaholyothin Road, Chatuchak Sub-District, Chatuchak District, Bangkok, 10900.
Telephone: 02-105-4413
Fax:
Email: cs.midea@hotmail.com