Vietnam
On the occasion of the Lunar New Year 2026, let us look back at a proud milestone of Midea Việt Nam. By the end of 2025, the nationwide system officially surpassed 300 Goldshops (GS) and 300 T100 stores across the country.
This achievement is not merely a numerical success, but a clear testament to the company’s sustainable growth strategy, the strong trust of its partners, and the unwavering support of Vietnamese consumers.
1. What are Goldshop (GS) and T100 ?
Within the distribution network development strategy of Midea Group, a Goldshop (GS) is an exclusive retail store model specializing in Midea air conditioners. This model is systematically invested in, with standardized brand identity, professional merchandising and display standards, structured sales training programs, and comprehensive support policies.
Goldshops serve as “brand benchmark points,” enhancing brand recognition and reinforcing Midea’s leading position in the air conditioning industry.
Midea Group launches Goldshop stores nationwide.
Meanwhile, T100 is a strategic partnership model between Midea Group and retail partners nationwide. This network consists of selected electronics retail stores that meet specific standards and commit to long-term business development alongside the brand. T100 helps expand brand coverage, optimize consumer reach across multiple provinces and key regions, and strengthen Midea’s market presence nationwide.
Midea Group surpasses 300 GS & 300 T100 milestone.
2. Milestone of Over 300 GS & 300 T100 – A Mark of Strong Growth at the End of 2025
Achieving over 300 Goldshops and 300 T100 stores by the end of 2025 marks a significant breakthrough in the development journey of Midea Việt Nam in the Vietnamese market. From the very first stores that laid the foundation for a specialized distribution strategy, the network has now expanded nationwide — from major cities to provinces and key regional markets.
This milestone demonstrates:
Increasingly extensive brand coverage
Growing trust from partners and dealers
The effectiveness of a sustainable win–win partnership model
A solid foundation for the 2026 growth strategy
3. Expanding the Product Portfolio – A Strategic Transformation
Not stopping at the air conditioning category, from the end of 2025, Midea Việt Nam has gradually expanded its business by introducing additional product lines — including home appliances, refrigerators, and washing machines — into the Goldshop and T100 systems.
Standard GS POSM display materials of Midea Group
This reflects a multi-category development strategy, leveraging the existing distribution network to:
Increase revenue for partners
Optimize display space
Diversify product choices for consumers
Enhance the in-store shopping experience
Goldshop and T100 are no longer solely air conditioner retail points; they are gradually evolving into a multi-category electronics and home appliance distribution system of Midea Việt Nam in Vietnam.
4. Standardizing the System – Elevating the Customer Experience
Each GS and T100 store is consistently invested in with unified brand identity, standardized display guidelines, and professional service processes. Staff members are systematically trained to ensure accurate consultation, prompt technical support, and professional after-sales service.
System standardization not only strengthens brand recognition but also reinforces consumer trust in the quality of Midea’s products and services.
5. Standardizing the System – Elevating the Customer Experience
The milestone of over 300 Goldshops and 300 T100 stores by the end of 2025 provides a solid foundation for Midea Group to enter 2026 with even stronger growth ambitions in both scale and quality.
In the coming period, Midea Vietnam will continue to:
Expand the distribution network
Upgrade store standards
Strengthen brand communications
Work closely with strategic partners
The 300 x 300 journey is not merely an impressive figure, but a testament to the right strategy, the unity of the entire system, and the ambition to conquer even greater milestones in the future.