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Midea Brings “Simply ideal” to Life at IFA 2026
2026/09/05
BERLIN, GERMANY, Sept. 5, 2026 – Midea, one of the brands within the Smart Home Business of Fortune Global 500 company Midea Group, is showcasing its latest innovations at IFA 2026, under a single, clarifying idea: “Simply ideal”. 
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Midea SMART MASTER Brings an AI-Powered Home Ecosystem to Life at IFA 2026
2026/09/05
BERLIN, GERMANY, Sept. 5, 2026 – Midea, one of the brands within the Smart Home Business of Fortune Global 500 company Midea Group, is placing SMART MASTER at the centre of its IFA 2026 showcase.
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FC Barcelona Legend Carles Puyol Joins Midea at IFA 2026
2026/09/05
BERLIN, GERMANY, Sept. 5, 2026. FC Barcelona legend Carles Puyol joined Midea at its IFA 2026 stand, marking a major European consumer-facing moment for Midea and FC Barcelona’s five-year partnership.
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Kenya’s Key Leading Retailers Visit Midea
2026/09/03
Recently, our key retail partners from Kenya visited Midea, including leading retailers such as Naivas and Quickmart, embarking on an in-depth journey to explore Midea’s global business development and industrial capabilitie
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Midea Electric South Africa Officially Opens, Marking a New Chapter in Midea's Growth Across Africa
2026/07/13
Recently, Midea officially inaugurated Midea Electric South Africa, marking a significant milestone in the company's development in South Africa and reinforcing its long-term commitment to growth across the African market.
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Midea Officially Becomes Main Partner of FC Barcelona
2026/07/01
FC Barcelona Launch the 2026/27 Home Kit, Marking the Start of a Five-Year Strategic Partnership with Midea.
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Midea x Manchester City: Celebrating a Meaningful Journey Across Africa
2026/03/10
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Midea Steps onto the African Stage at TEAFCON 2025
2025/12/31
Start of Midea's sponsorship with TotalEnergies Africa Cup of Nations 2025 represents landmark moment in brand's journey in region
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Midea & Mancity Launch Community Initiative
2025/11/05
Manchester City and Midea Africa kicked off their community partnership in Johannesburg, South Africa
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Midea's PortaSplit air conditioner has been successfully nominated as one of TIME magazine's "2025 Best Inventions of the Year"
2025/10/15
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Midea Showcases 'Master Your Home' at IFA 2025 with Transformative Innovations
2025/09/05
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Midea to Become New FC Barcelona Main Partner
2025/09/02
World’s No. 1 smart home appliance brand signs 5-season agreement to appear on sleeve of FC Barcelona from 2026/2027
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Midea Partners with CAF to be the Official Sponsor of the TotalEnergies CAF AFCON 2025
2025/07/17
Midea and the Confédération Africaine de Football (CAF) recently concluded an agreement in Foshan, China for Midea to become an Official Sponsor of the TotalEnergies CAF Africa Cup of Nations (“AFCON”) 2025.