Midea & ManchesterCity Sponsorship

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MIDEA AND MANCHESTER CITY EXTEND GLOBAL PARTNERSHIP

ManManchester, 23rd May 2023 – Midea announced the extension of its global partnership with Manchester City covering both the men’s and women’s teams and expanded to include City in the Community (CITC) in 2021 – sees the partnership enter its fourth term.

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ERLING HAALAND BECOMES MIDEA BRAND AMBASSADOR

To celebrate Erling becoming an Official Brand Ambassador, Midea and Manchester City have launched a video campaign that brings to life the brand’s mantra, ‘make yourself at home’ by showcasing Erling’s use of Midea products within a tranquil home environment to find balance and the needed ‘power’ for his second home, the Etihad Stadium.

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WHAT'S HOT

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#MideaHomeChallenge 1.0

Early 2020, when the first waves of the pandemic hit the world, players and fans in lockdowns, football was completely suspended, Midea asked Manchester City’s players to invite fans from all around the world to have funny challenges at home...

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#MideaHomeChallenge 2.0

Based on the huge success, in 2021 we launched our second #MideaHomeChallenge. This time 7 ManCity players + 15 Midea products in line, interacting, created an engaging video which went viral among ManCity fans...

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#MideaHomeChallenge 3.0

In 2022, yes, we did it again, and we leveled up again with our third #MideaHomeChallenge. This time bringing our Midea products directly into the holy ManCity players' locker room...

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#TasteTactics

Probably the only thing that could distract you from a #WorldClass ManCity game is tasting a #WorldClass's players favorite recipe. Therefore, our tactic is asking ManCity's players 'What food reminds you of home?' and afterwards not only share but also prepare their favorite dishes with Social Media KOLs...

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#MideaWorldClassAwards 2021

At the end of #WorldClass 20/21 season, we created an award-winning campaign hosted by Paul Dickov + Shaun Wright-Phillips invited global fans to vote for their favorite Manchester City players in 9 different categories - each category represented + sponsored by one of Midea's product categories...

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#MideaWorldClassAwards 2022

2022 we invited Paul + Shaun again - this time not only to 'present' but also to 'deliver' our 9 awards. Check this out!

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#MideaCup Mobile Game

Midea invites consumers to virtually step into Haaland’s & his teammate’s shoes and test their (finger) skills scoring penalties, corners, and free kicks in Manchester City Stadium through an online mobile game...

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#MideaWorldClassAwards 2023

Hot on the heels of Manchester City's triumphant winning the Treble, Midea - the Official Home Appliances Partner of the club - announced the launch of this season’s #WorldClassAwards With Paul and Shaun in 2023.

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#WorldClass Social Media Content