Media Gathering Semarang | Midea Indonesia

Media Gathering Semarang

Strengthening Good Relations with the Media Through Media Gathering in Semarang.

SEMARANG - Midea Indonesia, the world's leading manufacturer and brand of household electronic equipment, held a Media Gathering by inviting local and national media crews in Semarang at Openaire Restaurant, on Friday (15/9). This Media Gathering activity also strengthens the ties and good relations between Midea Indonesia and the Media. Various information related to Midea Indonesia, a leading electronics company that is already part of Midea Indonesia, will be explained in this Media Gathering.

"Media merupakan salah satu partner penting dalam ekosistem bisnis kami di Indonesia. Melalui media, informasi mengenai perkembangan bisnis, promo campaign, launching product, brand awareness Midea dan publikasi lainnya dapat tersalurkan dengan baik. Sehingga, penting bagi kami untuk bersilaturahmi dengan perusahaan media di Semarang yang merupakan salah satu kota yang berkontribusi positif bagi bisnis Midea Indonesia," ujar Indra Syarifudin , Branch Manager Semarang of Midea Indonesia

"Media is an important partner in our business ecosystem in Indonesia. Information regarding business developments, promo campaigns, product launches, Midea brand awareness and other publications can be channeled well through media. So, it is important for us to stay in touch with media companies "Semarang is one of the cities that contributes positively to Midea Indonesia's business," said Indra Syarifudin, Semarang's Branch Manager of Midea Indonesia.

In Indonesia, Midea has become a leading electronics brand that is trusted by the public and can be relied on with the various products it markets. Such as AC, Refrigerator, Washing Machine to Small Home Appliances (Air cooler, Water heater, Air Fryer, Electric Fan, Induction Cooker, and Vacuum Cleaner).

At this Media Gathering, Midea also conveyed the latest campaign and the extension of its cooperation contract with the big European club competing in the Premiere League, Manchester City, until 2026.

In fact, starting this year, Midea is also giving consumers a special surprise by making Manchester City star Erling Haaland its Global Brand Ambassador. This is the latest form of collaboration between Midea and Manchester City.

"To celebrate the appointment of Erling Haaland as Brand Ambassador, Midea and Manchester City launched the "Buy Win Fly" campaign. This program invites lucky consumers to go on holiday to Manchester, England," said Hafizh, Head of Marketing Communication at Midea.

Lucky consumers will be randomly selected as three (3) winners, and each winner has the right to bring one (1) friend. So, in total Midea will invite six (6) people for a holiday to Manchester, England.

Hafizh, Head of Marketing Communication Midea Indonesia said, to support this campaign, Midea is also carrying out caravan activities which are held through roadshows in six (6) cities on the island of Java. Starting from Jakarta, Cirebon, Tegal, Semarang, Solo, and Yogyakarta are the final points.

"Currently, the campaign is taking place at UFO Elektronik, Semarang, on 15 - 17 September 2023 and will continue to three (3) other cities. "This caravan activity is expected to attract consumer interest in the Midea brand itself and also attract Manchester City fans in Indonesia," said Hafizh.

About Midea & Midea Group

Midea is one of more than 10 brands in the Midea Group Smart Home Business.

Midea Group, founded in 1968, is a leading global high-tech company ranked #278 on the 2023 Fortune Global 500 list, and one of the world's largest home appliance manufacturing companies whose business extends beyond smart home appliances. In early 2021, the company simplified its core units into five high-growth business pillars to open new future growth paths: Smart Home, Electro-Mechanical, Building Technologies, Robotics & Automation, and Digital Innovation.

All Midea Group businesses strive for one principle: #HumanizingTechnology

The Midea brand believes in providing delightful solutions by adopting a consumer-oriented and problem-solving approach. Continuously innovating for the future, exploring and creating to meet the ever-changing demands of our consumers – enabling them to “make yourself at home”.

Midea Group has 40 production centers worldwide and approximately 166,000 employees in more than 200 countries and regions generating annual revenues of more than USD 51.39 billion by 2022. 31 innovation centers worldwide and a strong commitment to research and development have resulted in more than 80,000 patents granted to date.