Midea United Kingdom | Simply ideal

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Secure 6-year warranty on
Selected Midea home appliances

Built on innovation. Protected for years ahead.

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Laundry

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Refrigeration

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Dishwashers

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Floorcare

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Air Treatment

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Cooking

Built-In
Induction Hobs
Air Fryers

Built-In

Built-in ovens that bring style and precision to cooking.

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Induction Hobs

Versatile ovens that fit your space.

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Air Fryers

Crispy, tasty results with less oil and less hassle.

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Laundry

Dryer
Washer-Dryers
Washing-Machines

Dryer

Dry clothes faster with ease, style and everyday comfort.

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Washer-Dryers

All-in-one laundry for home that do it all, simply.

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Washing-Machines

Smart, daily washing made simple and beautifully done.

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Refrigerators

American-Style-Fridge-Freezers
Fridge-Freezers
Mini-Refrigerator
Uprights

American-Style-Fridge-Freezers

Bold, spacious cooling with standout style and ease.

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Fridge-Freezers

Everyday cooling that fits the way you live and store.

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Mini-Refrigerator

Small, stylish fridges perfect for tight spaces.

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Uprights

Single fridges or freezers built for simple, spacious storage.

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Homecare

Air treatment
Floorcare

Air treatment

Cleaner, fresher air for healthier, happier living.

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Floorcare

Powerful cleaning that keeps every floor spotless.

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News / Events

Midea Brings “Simply ideal” to Life at IFA 2026

Midea, one of the brands within the Smart Home Business of Fortune Global 500 company Midea Group, is showcasing its latest innovations at IFA 2026, under a single, clarifying idea: “Simply ideal”.

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Midea SMART MASTER Brings an AI-Powered Home Ecosystem to Life at IFA 2026

Midea, one of the brands within the Smart Home Business of Fortune Global 500 company Midea Group, is placing SMART MASTER at the centre of its IFA 2026 showcase.

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FC Barcelona Legend Carles Puyol Joins Midea at IFA 2026

FC Barcelona legend Carles Puyol joined Midea at its IFA 2026 stand, marking a major European consumer-facing moment for Midea and FC Barcelona’s five-year partnership.

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Midea's PortaSplit air conditioner has been successfully nominated as one of TIME magazine's "2025 Best Inventions of the Year"

Midea's PortaSplit air conditioner was recently selected for TIME's "Best Inventions of 2025," becoming Midea's first product to receive this honor. This list, often considered the "Oscars" of global technological inventions, recognized 300 groundbreaking innovations. Midea's PortaSplit earned the distinction for its precise understanding of user needs and innovative technology, demonstrating Midea's R&D strength and market competitiveness in the smart home sector.

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Midea Showcases 'Master Your Home' at IFA 2025 with Transformative Innovations

BERLIN, GERMANY, Sept. 5, 2025 – Midea, part of the Midea Group and a 2025 Fortune Global 500 company, unveiled its exhibition theme of "Master Your Home" at IFA 2025 by showcasing a range of its latest innovations that holistically empower users to make themselves at home. This means allowing them to effortlessly manage their space, energy, and aesthetics. Already serving over 500 million users across over 200 countries and regions, Midea continues its mission to make everyday living smarter, more efficient, and more comfortable.

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Midea to Become New FC Barcelona Main Partner

World’s No. 1 smart home appliance brand signs 5-season agreement to appear on sleeve of FC Barcelona from 2026/2027

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Midea Officially Becomes Main Partner of FC Barcelona

FC Barcelona Launch the 2026/27 Home Kit, Marking the Start of a Five-Year Strategic Partnership with Midea.

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Customer Support

Customer Support
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