Midea's brand promise is "to provide surprisingly-friendly solutions for the ones who treasure those tiny moments at home" and recently launched its new motto: "Midea - make yourself at home".

Midea has also landed several high-profile projects, most recently the 2016 win to install sophisticated HVAC (Heating Ventilation Air Conditioning) solutions in all 12 stadiums for sports games in Brazil. Midea is a strong supporter of sport and the proud official sponsoring partner of FINA, the World's Swimming Federation.

Midea is implementing its strategy to continue as a highly dynamic enterprise, with the aspiration for consistent growth that is characteristic of a world class business.