Malaysia
Designed for modern homes, the new range combines seamless integration, advanced performance, and advanced purification – earning recognition in the Malaysia Book of Records as the first refrigerator with the Highest Level of PST Purification Virus Elimination System
KUALA LUMPUR, 25 September 2025 - Midea, a global leader in smart home appliances, today unveiled its latest INSTA-FIT Master Series and Laundry Suite in Malaysia. The debut underscores Midea’s vision of appliances that fit seamlessly into modern homes while supporting healthier lifestyles through smarter design and advanced purification technologies.
“Homeowners today are looking for appliances that blend seamlessly into their spaces while delivering exceptional performance,” said Mark Tam, Managing Director of Midea Malaysia. “The INSTA-FIT Master Series and Laundry Suite are designed to do exactly that, helping families keep their food fresher for longer and facilitating effortless laundry care, all wrapped in a sleek, stylish design. We want families to enjoy everyday convenience without ever compromising on style.”
Caption 1: Peter Jiang, Deputy General Manager of Midea Malaysia, delivering his welcome speech during the Midea INSTA-FIT Master Series and Laundry Suite unveiling.
No More Compromise Between Function and Form
Both the INSTA-FIT Master Series and Laundry Suite embody Midea’s philosophy of enabling convenience and adaptability, showing that appliances can complement a home’s identity rather than dictate it.
“As kitchens and living spaces become more open and integrated, appliances are increasingly expected to disappear into the design rather than disrupt it,” said Iko In, Founder of iN Design Lab. “The INSTA-FIT Master Series, with its seamless cabinetry integration, and the ultra-thin Midea Laundry Suite reflect this shift perfectly, proving that functionality never has to come at the expense of aesthetics.”
Caption 2: Iko In, Founder of iN Design Labs, shared his thoughts on the importance of having appliances that blend seamlessly into one’s interior aesthetics.
A Refrigerator Designed for Health, Not Just Storage
The new Midea INSTA-FIT Master Series redefines modern refrigeration with a true perfect slot-in fit. At just 600mm depth with 4mm clearance, it blends seamlessly into cabinetry with zero installation required. Designed for today’s minimalist kitchens, it features a Shadow Grey finish, GlowTech illuminated handle, and durable, scratch-resistant surfaces that stay clean and fingerprint-free. With a generous Gross 620L capacity, the fridge offers 90° accessible drawers and a flexible flip-tray system for effortless storage, all brightly lit by an LED light wall.
Beyond style, it delivers breakthrough freshness technologies. V-Tech soft-freeze drawers preserve meat and fish for up to seven days without defrosting, while IPL Purify sterilises packaged food in just three minutes and PST+ Plasma Sterilisation eliminates odours in only nine minutes. Paired with the SmartHome App, users can manage temperature, track energy use, receive food expiry reminders, and run self-diagnostics, all from their phone, making the INSTA-FIT Master Series as intelligent as it is elegant. By keeping food fresher for longer and removing harmful bacteria, the fridge helps families prepare healthier home-cooked meals with confidence.
Caption 3: Midea has officially launched their Midea showroom at iN Design Lab.
The INSTA-FIT Master Series has been recognised by the Malaysia Book of Records as the first refrigerator in the market to feature PST+ Plasma Sterilisation with the Highest Level of PST Purification Virus Elimination Syatem as well as odour purification, setting a new benchmark for disinfection, virus and odour removal in the industry.
Caption 4: (From left to right) Aaron Bong, Deputy General Manager, Malaysia Book of Records; Jwan Heah, Chief Operating Officer, Malaysia Book of Records; Peter Jiang, Deputy General Manager of Midea Malaysia; Frank Huang, REF Overseas Regional Director, Midea, posing for a photo to commemorate the Midea INSTA-FIT Master Series’ official recognition by Malaysia Book of Records as the first refrigerator in Malaysia with the Highest Level of PST Purification Virus Elimination System.
Smarter Laundry in a Slimmer Form
The new Laundry Suite redefines home care with its sleek, ultra-thin all-in-one washer-dryer combo that fits seamlessly into standard cabinetry while offering a strikingly unified design. Its extra-large drum handles up to 10kg + 8kg of washing and drying, ensuring even bulky items like curtains are cleaned with ease.
Caption 5: Peter Jiang, Deputy General Manager of Midea Malaysia, showcasing the latest Midea Laundry Suite.
A central 115cm colourful touchscreen puts both washing and drying functions at eye level, making everyday use simple and intuitive. Powered by advanced Turbo technology, the Laundry Suite can complete a wash-and-dry cycle in just 35 minutes, while its heat-pump drying system delivers gentle care at 42°C with significant energy savings.
Beyond performance, it also prioritises hygiene with UV sterilisation, steam cleaning, mite removal, and self-cleaning functions, giving families fresh, hygienic laundry every time.
Caption 6: Frank Huang, REF Overseas Regional Director, Midea (left), and Peter Jiang, Deputy General Manager of Midea Malaysia (right), posing for a photo in front of the Midea INSTA-FIT Master Series and Laundry Suite, now available in Malaysia.
To mark the debut, visitors to the iN Design Lab can see the INSTA-FIT Master Series and Laundry Suite in immersive and interactive real-life home setups, test key features, and discover how the appliances adapt to different layouts and needs. More than a display, the showroom will act as a dedicated design hub for both consumers and interior professionals, showcasing how Midea’s smart technologies seamlessly integrate into diverse lifestyles and home aesthetics.
Caption 7: (From left to right) Iko In, Founder of iN Design Lab; James Hu, REF Overseas Marketing Director, Midea; Peter Jiang, Deputy General Manager of Midea Malaysia; Frank Huang, REF Overseas Regional Director, Midea; Ada Liu, Country Product Manager of Laundry Division, Midea, at the ribbon cutting ceremony to officially launch the Midea showroom at iN Design Lab.
Pricing & Availability
The new INSTA-FIT Master Series refrigerator and Midea Laundry Suite will be available in Malaysia on special offer until 30 November 2025, as follows:
· Insta-Fit 620L French Door Refrigerator MDRF705BIE70Y (RRP: RM6,699, Promo Price: RM6,099 + GWP Microwave Oven EGP032MX-PS0F worth RM689)
· Insta-Fit 620L Four Door Refrigerator MDRF706BIE70Y (RRP: RM6,499, Promo Price: RM5,899 + GWP Microwave Oven EGP032MX-PS0F worth RM689)
· Laundry Suite （RRP: RM7,339)
For more information, please visit: https://www.midea.com/my
For media enquiries, please contact:
Karen Tan / Vinnie Wong
karentan@midea.com / vinniewong@midea.com