Singapore
Midea and FC Barcelona have entered into a long-term partnership agreement. Beginning with the 2026/2027 season, the Midea brand logo will officially appear on the sleeves of FC Barcelona’s official match jerseys and training kits.
Midea Deepens Global Brand Strategy with FC Barcelona Partnership
As a leading global technology group, Midea continues to expand its international presence and strengthen its long-term overseas brand strategy. In September 2025, Midea Group and FC Barcelona jointly announced the signing of a partnership agreement. Starting from the 2026/2027 season, Midea will officially become a main partner of FC Barcelona for a five-year term, extending through the 2030/2031 season. This collaboration marks a significant milestone in Midea’s global strategic roadmap, fueling the brand’s journey to shine on the international stage.
Under the terms of the agreement, Midea and FC Barcelona will engage in extensive collaboration across multiple fronts. In addition to prominent brand visibility on LED boards around the pitch and behind the goals at the club’s home stadium, the Midea logo will also appear on the sleeves of all official match jerseys and training kits.
The announcement, made several months ahead of the new season, underscores the importance both parties place on this strategic partnership. On September 2, a senior delegation from Midea Group visited FC Barcelona’s home ground, where Midea International President Fu Jian and FC Barcelona’s First Vice President, Rafael Tuste i Abel, attended the signing ceremony together, officially sealing this landmark agreement.
“Inarguably, FC Barcelona is one of the most successful clubs in football history and a truly iconic sports brand with global recognition,” said Fu Jian, President of Midea International. “With the reopening of the renovated Spotify Camp Nou and the emergence of a new generation of stars, we believe the club is entering an exciting new era of glory. Midea is honored to stand as a main partner during this historic moment. We look forward to working hand in hand with FC Barcelona—not only on the football pitch, but also in showcasing our shared pursuit of excellence worldwide.”
In recent years, Midea has steadily strengthened its global footprint, cultivating deeper brand influence and forging emotional resonance with consumers across continents. The company’s sponsorship portfolio has grown rapidly, encompassing major international tournaments such as the 2027 AFC Asian Cup, the 2025 Africa Cup of Nations, and the 2025 CONCACAF Gold Cup, as well as club competitions including the AFC Champions League and Copa Sudamericana. With this partnership, FC Barcelona joins a distinguished lineup of Midea partners that already includes clubs such as Manchester City, Sevilla FC, and Ferencvárosi TC.
In the first half of 2025, Midea Group recorded overseas revenue of RMB 107.2 billion, representing a year-on-year growth of 17.7%. Notably, revenue from Midea’s own-brand (OBM) business accounted for more than 45% of the overseas revenue within its Smart Home division, with operations spanning over 200 countries and regions worldwide.
On the manufacturing front, Midea added 18 new overseas production facilities during the period, bringing the total number of global manufacturing bases to 63. At the same time, the Group established new overseas subsidiaries in Panama, Saudi Arabia, and Iraq, further strengthening its localized operations.
The Legacy and Glory of FC Barcelona
As the club’s famous motto declares: “FC Barcelona is more than a club.” The global influence of Barça is undeniable: boasting 430 million social media followers, an annual television audience of 400 million, average yearly shirt sales of 2 million, and a museum that welcomes 1.9 million visitors each year.
From legends such as Johan Cruyff, Diego Maradona, Ronaldinho, and Lionel Messi to today’s rising star Lamine Yamal, generations of football greats have left their mark on the club. To date, FC Barcelona has claimed 28 La Liga titles and 5 UEFA Champions League trophies, securing its place as one of the most decorated and iconic clubs in the history of world football.
Whether it is watching marquee matches on television, enjoying highlights on social media, purchasing jerseys at official stores, or visiting the FC Barcelona Museum to immerse in football culture, this landmark collaboration between Midea and the legendary club is set to become part of the everyday experience of fans worldwide—a shared memory for generations to come.
A story of glory on the pitch, a journey of excellence off it. Together, Midea and FC Barcelona will unite technology with passion, and innovation with inspiration—embracing a future filled with limitless possibilities.