Singapore
From October 29 to 30, Midea Building Technologies successfully hosted the Asia-Pacific Partner Conference in Thailand.
Under the theme “BUILDING TOWARDS APEX”, the event featured visits to Midea’s Smart Manufacturing Base in Thailand and a series of thematic sessions, showcasing the company’s latest progress and practical achievements in localized development across the region.
A Firsthand Look at Smart Manufacturing: Where Green Meets Intelligent
The site visit began at the Midea HVAC Solutions Showroom, where guests were introduced to the brand’s full suite of building technology solutions — spanning VRF systems, chiller systems, controllers, and elevator systems. The showroom demonstrated Midea Building Technologies’ strong capabilities and comprehensive product portfolio in the field of smart buildings.
The visit continued to the production lines of Midea’s Thailand factory. Leveraging the “1+3+3+N” smart logistics system, the factory achieves efficient coordination across all stages of production, with extensive deployment of logistics and manufacturing robots to enable flexible, intelligent manufacturing.
In terms of green production, the factory adopts low-GWP refrigerants such as R454B and R290, as well as recyclable materials, actively exploring the integration of environmental sustainability and manufacturing efficiency. Currently, the facility primarily produces HVAC products for the North American market, with plans to gradually expand production to meet the specific needs of Southeast Asia and the local Thai market — further strengthening the regional supply chain and localized service capabilities.
n the factory’s air compressor room and high-efficiency chiller plant, guests gained firsthand insights into Midea Building Technologies’ green industrial solutions.
The air compressor room is equipped with a full suite of self-developed systems by Midea, including one high-capacity centrifugal air compressor and two water-cooled variable frequency screw compressors. These are supported by a power-free refrigerated dryer, low-pressure-drop purification pipelines, and an intelligent management system — together enabling on-demand air supply, smart control, and significant energy savings.
The high-efficiency chiller plant adopts a five-step methodology — Simulation, Design, Control, Construction, and Operation & Maintenance — and integrates magnetic bearing chillers and high-efficiency cooling towers to form a centralized cooling system that maximizes overall energy efficiency. The system is currently operating towards an annual Integrated Part Load Value (IPLV) target of over 6.0, and has already become a benchmark project for medium-temperature chillers and terminals in tropical climates.
trategic Discussions Pave the Way for Asia-Pacific Growth
The conference sessions centered on product innovation, market trends, and regional strategies — offering in-depth insights into Midea Building Technologies’ latest advancements in core products, market expansion, and long-term strategic planning.
During the customer case sharing segment, Zhao Jiarun, Elevator Sales Lead at Midea Vietnam, provided an in-depth analysis of Vietnam’s market potential and key challenges. He introduced Midea’s “front-loaded thinking” approach — a proactive strategy that empowers both products and services through early deployment of technical teams, digital capabilities, and a high-response business model.
Mr. Nitipan Ueawittaya, Managing Director of Italthai Innovative Technology (Thailand), also attended the event and shared his successful collaboration experience with Midea. He highlighted that the core technologies of Midea’s chiller systems offer long-term stability, making them a trustworthy investment. Through the partnership with Midea, ITALTHAI has successfully expanded from small and medium-sized projects to large-scale ventures — demonstrating the strong synergy between the two companies. Looking ahead, ITALTHAI plans to focus on district cooling and data center solutions, and is committed to deepening its collaboration with Midea to drive further progress in the industry.
Showcasing Integrated Solutions and Regional Opportunities
Ge Tianqi, from Midea Building Technologies’ Solutions and Delivery Team, presented an overview of MBT’s end-to-end solutions, with a particular focus on the growth opportunities in Southeast Asia. He outlined Midea’s strategic evolution from a single-product provider to a comprehensive solutions provider, and illustrated the company’s global competitive edge through flagship projects such as the Lens Technology Factory in Vietnam and Hilton Hotels.
Wu Xinying, Asia-Pacific Sales Manager at Hiconics, shared the company’s strategic roadmap and product portfolio in the field of new energy. His insights offered forward-looking perspectives and development directions for partners seeking to tap into emerging opportunities in the sustainable energy sector.
Vision 2026: Empowering Growth Through Comprehensive Enablement
In the closing session, Li Lianghua, General Manager of Midea Building Technologies Asia-Pacific, outlined the company’s development vision for 2026 — with a strategic focus on key product categories such as VRF systems, centrifugal chillers, and elevators.
He emphasized a multi-dimensional approach to empowering business growth, including enhancements to factory return programs, the development of TSC (Total Service Capability), creation of model reference projects, expanded channel training, after-sales service upgrades, targeted outreach to professional communities, and the introduction of dedicated solution teams. These initiatives will serve as a solid foundation for executing the region’s strategic goals with greater depth and efficiency.
A Shared Commitment to a Smarter, Greener Future
The Asia-Pacific Partner Conference was not only a platform for exchange, but also a forward-looking dialogue on how innovation can drive a more sustainable future.
Looking ahead, Midea Building Technologies will continue to collaborate with global partners to build a more efficient, intelligent, and low-carbon building ecosystem — advancing the sustainable development of the industry together.