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Our Promise
At Midea,
we promise to provide an easy, uplifting life attainable for all by
focusing on and mastering core performance.
We are keen to bring “Simply ideal” to life.
What Is “Simply ideal”?
“Simply ideal” is an ideal home experience,
which is simple, effortless and within reach
for the positive pragmatists around the world.
Who Are We?
Since 1968,
Midea has been making homes more comfortable, efficient, and inspiring — standing
alongside millions of families around the world.
For over half a century,
we have been part of everyday life,
witnessing moments of joy, connection, and care in every corner of the home.
From pioneering smart technologies to creating solutions that balance
quality, innovation, and value,
Midea has continuously redefined what the “ideal” home can be.
Our purpose has always been simple:
to be by your side,
making each day just right,
and turning your home into a place where life feels simply ideal.
Core Values
Brand History
From A Humble Beginnings
Time goes back to 1968,
in the small town of Shunde, China,
Midea was born in a modest workshop founded by 23 residents including He Xiangjian
with a capital of 5,000 yuan.
Since 1985,
Midea has entered air conditioning industry and has began to develop diversified products,
growing from a single to an integrated brand of white household appliance products.
The name "Midea",
which is similar to "My Dear" in English pronunciation,
reflects our user-first friendliness;
In Chinese, the pronunciation of "Midea" is the same as "aesthetics" and "beauty",
representing our vision of bringing people a better life.
No matter how time passes,
Midea's original intention remains unchanged.
To A World-Leading Manufacturer of Home Appliances
Midea has become a global brand serving millions of smart home users
in more than 200 countries and regions.
With a strong focus on user-friendly, energy-efficient, and intelligent solutions,
Midea has built a worldwide reputation for quality and reliability,
gaining the love and choice of consumers around the world.
On the international stage,
Midea continues to demonstrate its influence.
