Indonesia
Midea Electronics Indonesia proudly officially introduces the Kitchen New Collection, an innovative lineup consisting of the latest-generation Built-In Gas Hobs and Cooker Hoods. Through this collection, Midea presents a range of Built-In Gas Hobs and Cooker Hoods developed with a technological approach that genuinely addresses everyday kitchen needs and challenges.
Jakarta - Midea Electronics Indonesia proudly officially introduces its Kitchen New Collection, an innovative range consisting of the latest generation Built-In Gas Hobs and Cooker Hoods, designed to deliver greater comfort and safety for consumers during cooking activities.
The launch of this collection responds to the changing lifestyle of Indonesian society, where the kitchen is no longer seen merely as a functional cooking space. Instead, it has evolved into an essential part of home aesthetics a space meant to be as comfortable and visually appealing as possible. Noisy appliances, difficult maintenance, and low safety standards found in older kitchen equipment have driven many families to seek solutions better suited to the rhythm of modern living.
“The launch of this latest collection reflects our commitment to delivering a safer, more efficient, and more modern cooking experience for Indonesian families. We believe the kitchen is not just a place to cook, but an important space that should support comfort and lifestyle. That is why every innovation we introduce is always rooted in the real needs of society,” said Michael Adisuhanto, Vice President Director of Midea Electronics Indonesia, in Jakarta on Monday, December 8, 2025.
New-Generation Built-In Gas Hobs: Practical, Safe, and Elegant
In this new collection, Midea presents a series of Built-In Gas Hobs developed with a technological approach that directly addresses everyday kitchen challenges. One of the most noticeable features is Instant Ignition, which allows the stove to ignite immediately without waiting time. Users no longer need to repeatedly turn the knob or wait for the gas flow to stabilize.
Long-term reliability is also a key focus in Midea’s latest kitchen series. For this reason, all new Midea Gas Hobs come with a Lifetime Warranty, offering users peace of mind that their kitchen appliances are built to last. Safety is further enhanced through the Gas Safety System, which helps minimize the risk of gas leaks and ensures greater confidence while cooking.
From an installation perspective, Midea introduces the Easy Replacement concept. Users who wish to replace their old stoves no longer need to dismantle kitchen countertops or perform additional cutting. The design allows for a cleaner, easier installation process.
Visually, the collection stands out with its elegant black and gold design, allowing the latest Gas Hobs to blend seamlessly with various modern kitchen styles, from minimalist to urban luxury.
Hendry Wijaya, Head of Product Management at Midea Electronics Indonesia, explained that aesthetics and functionality are now inseparable. “Urban consumers today want kitchen appliances that are not only functional but also elegant and easy to match with various interior styles. This latest collection is designed to meet those expectations. With smarter features and more premium designs, we want users to experience a significant improvement in their daily cooking activities,” he said.
Cooker Hoods That Are Quieter, Cleaner, and More Modern
In addition to built-in stoves, Midea also launched a range of Cooker Hoods designed to create smoke-free and odor-free kitchens. From compact slim models to more premium chimney designs, the entire lineup offers significant improvements in performance and ease of use.
Each cooker hood is equipped with powerful suction, reaching up to 1200 m³/h on selected models, ensuring fresh air returns quickly. Users can also operate the hood without touching the control panel through the Gesture Control feature, a practical solution especially when hands are oily during cooking.
Automatic cleaning technology is one of the main highlights. With Auto Heat Cleaning and Steam Wash 110°C, the cooker hood can clean its interior independently without the need for additional chemical cleaners. The aluminum filters are also designed to be easily removable and durable, making maintenance far more convenient.
Understanding that every kitchen has unique characteristics, Midea offers both duct-out and recirculation installation options across the cooker hood range, providing flexibility based on the user’s home design and structure.
More Accessible, Prices Starting from IDR 1.5 Million
To ensure this collection reaches more Indonesian families, Midea has expanded its sales network across both online and offline platforms. With prices starting from IDR 1.5 million, the products are aimed at a wide range of households, from young families to modern homeowners looking to upgrade their kitchen quality.
Antonius Widjaja, Head of Small Home Appliances at Midea Electronics Indonesia,emphasized that accessibility is a key priority in this launch. “We see growing enthusiasm for built-in gas hobs and cooker hoods. That’s why we are expanding our sales channels to make these products easier to access. With competitive pricing and guaranteed quality, we hope this collection becomes the top choice for families looking to refresh both the appearance and performance of their kitchens,” Antonius explained.
The launch of Midea’s 2025 kitchen appliance collection marks an important step in delivering kitchens that are safer, more practical, and more aesthetically pleasing. With modern design and relevant technology, Midea aims to ensure the kitchen is no longer a space burdened by outdated equipment, but instead becomes a new center of comfort and pride within the home.