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As part of its commitment to better air conditioning solutions, Midea opened its fifth AC Pro Shop in Surabaya.
Surabaya — Midea Electronics Indonesia, a leading home appliance and consumer electronics company, continues to strengthen its commitment to expanding its sales and service network across Indonesia. As part of this commitment, on Friday, July 17, 2026, Midea officially opened its fifth Midea AC Pro Shop in Surabaya in collaboration with its dealer partner, UFO Elektronika.
The grand opening was attended by Mr. Michael Adisuhanto, Vice President of Midea Electronics Indonesia; Mr. Ighvar Rabbighfirly, Head of Sales Residential Air Conditioner of Midea Electronics Indonesia; and Mr. Hans Christian Herjanto, Branch Manager of Surabaya, Midea Electronics Indonesia. Located at Jl. Gubeng Kertajaya XI No. 10, Airlangga, Gubeng District, Surabaya, East Java, the opening ceremony was warmly welcomed by invited guests.
Michael Adisuhanto, Vice President of Midea Electronics Indonesia, said, "The opening of the Midea AC Pro Shop with UFO Elektronika marks another strategic step in bringing Midea's products and services closer to Indonesian consumers. Through the Midea AC Pro Shop, we offer not only a comprehensive range of high-quality air conditioners equipped with the latest technology, but also professional consultation and after-sales services. We are confident that the presence of the Midea AC Pro Shop will further strengthen Midea's position as one of Indonesia's preferred brands for air conditioning solutions."
On the same occasion, Ighvar Rabbighfirly, Head of Sales Residential Air Conditioner at Midea Electronics Indonesia, added, "We hope the Midea AC Pro Shop at UFO Elektronika will serve as a one-stop solution for customers seeking Midea air conditioners, complete with trusted consultation, installation, and after-sales services."
As a globally trusted brand, Midea introduces the Midea AC Pro Shop concept as a dedicated air conditioning solution center offering a wide range of high-quality AC products. Supported by innovative technology, modern designs, and experienced sales professionals, the Midea AC Pro Shop is designed to provide a more convenient shopping experience while helping customers find the air conditioning solution that best suits their needs.
Poedji Harixon, President Director of PT Damai Sejahtera Abadi Tbk (UFO Elektronika), welcomed the partnership with Midea through the opening of the fifth Midea AC Pro Shop in Surabaya. "We believe the presence of the Midea AC Pro Shop will make it easier for the people of Surabaya and surrounding areas to access high-quality air conditioning products along with comprehensive services. We invite customers to visit the Midea AC Pro Shop at UFO Elektronika and discover a wide range of Midea air conditioners for both residential and commercial needs," he concluded.