Indonesia
The third Midea Kitchen Pro Shop has officially opened in Gading Serpong, Tangerang, through a partnership between Midea and PT Era Bangunan to strengthen market presence and reach more consumers in the area.
Tangerang, May 26, 2026 – Midea Electronics Indonesia, a leading global home appliance brand, officially inaugurated its third Midea Kitchen Pro Shop in Indonesia, located in Gading Serpong, Tangerang, on Tuesday, May 26, 2026.
The Midea Kitchen Pro Shop was established through a partnership between Midea and PT Era Bangunan. The inauguration was attended by Jack Ding, President Director of Midea Electronics Indonesia, Michael Adisuhanto, Vice President of Midea Electronics Indonesia, and Herma Hochi, Owner of PT Era Bangunan.
Michael Adisuhanto stated that this is the third Midea Kitchen Pro Shop in Indonesia. The store offers a comprehensive range of Midea home appliances, providing consumers with convenient access to various household products in one location.
"At the Kitchen Pro Shop, consumers can easily find the home appliances they need, as Midea has brought together a complete product range under one roof," said Michael.
Michael added that Gading Serpong was selected as the location for the new Midea Kitchen Pro Shop to strengthen Midea’s presence and expand its market reach in the rapidly growing Tangerang area.
"We believe that the presence of Midea Kitchen Pro Shop will provide consumers with a more complete and exclusive shopping experience, with a focus on kitchen appliances and water heaters. This store serves as our third destination for modern kitchen solutions. Through this commitment, we are confident that Midea will continue to strengthen its position in Indonesia’s home appliance market in the years ahead," Michael said during the inauguration ceremony.
Herma Hochi added that, in addition to offering a complete product lineup, the Midea Kitchen Pro Shop also provides consultation services and live product demonstrations, allowing customers to experience firsthand the quality and technological advantages of Midea products.
"We hope that Midea Kitchen Pro Shop will become the preferred destination for customers seeking high-quality Midea products, while also delivering excellent service and a comfortable shopping experience," concluded Herma Hochi.
