Hadir di Krista Interfood 2026, Midea Bawa 16 Produk Pendingin Dapur Unggulan

Tangerang, November 5, 2026 – Midea Electronics Indonesia reaffirmed its commitment to delivering solutions tailored to the needs of the Indonesian market through its participation in Krista Interfood 2026, held from November 4–7, 2026, at NICE PIK 2, Tangerang. At the exhibition, Midea showcased 16 commercial kitchen refrigeration products designed to support diverse food storage and business operational needs.

Midea’s participation in Krista Interfood 2026 marks another step in expanding its Business-to-Business (B2B) product portfolio and reaching a broader market, particularly businesses across the food and beverage (F&B) sector, including restaurants, cafés, food retailers, and the hospitality industry. Through the exhibition, Midea, with its comprehensive electronics portfolio, aims to provide solutions that support not only household needs but also a wide range of business operations.

Masagus Muhammad Mansyurdin, Head of B2B Midea Electronics Indonesia, said reliable commercial refrigeration is an essential part of supporting day-to-day operations in the food and beverage industry.

“In the food and beverage industry, proper storage and refrigeration play an important role in maintaining product quality while ensuring smooth business operations. Through Krista Interfood 2026, we aim to introduce Midea’s commercial kitchen refrigeration solutions, which can be tailored to the needs of businesses ranging from small-scale enterprises to larger operations,” said Masagus.

Midea Showcases 16 Commercial Refrigeration Solutions

At this year’s exhibition, Midea showcases 16 Stock Keeping Units (SKUs) across three key categories: chest freezers, vertical showcases, and kitchen refrigerators. Each category is designed to address different food and beverage storage requirements.

Chest freezers provide a practical solution for businesses requiring low-temperature storage for frozen products. They can be used to store a variety of frozen food ingredients, including meat, seafood, and other frozen food products.

Meanwhile, vertical showcases combine storage and product display, allowing products to remain easily visible to customers. This category is suitable for minimarkets, food and beverage stores, cafés, and other retail businesses that require refrigeration with display functionality.

Completing the portfolio, kitchen refrigerators are designed to support food ingredient storage in commercial kitchen environments, including restaurants, catering businesses, and other culinary establishments.

Frieda Vinita, Product Manager Refrigerator Midea Electronics Indonesia, explained that refrigeration requirements vary from one business to another, making the right equipment an important consideration for daily operations.

“Every business has different storage requirements in terms of capacity, temperature, and functionality. That is why Midea offers a range of commercial kitchen refrigeration products that can be tailored to different business needs. Through the 16 products showcased at Krista Interfood 2026, visitors can explore Midea’s refrigeration solutions and find products that best suit their business operations,” said Frieda.

With its diverse product portfolio, Midea aims to provide refrigeration solutions that can adapt to the specific characteristics and scale of different businesses.

“Through our participation in Krista Interfood 2026, we hope to create more opportunities for collaboration with food and beverage industry players across Indonesia. We want Midea to be one of the trusted choices for businesses seeking refrigeration solutions that meet their operational needs. Going forward, we will continue to strengthen Midea’s presence in Indonesia’s B2B segment,” added Masagus.

Throughout Krista Interfood 2026, visitors can explore Midea’s commercial refrigeration products firsthand and consult with the Midea team to identify solutions suited to their business requirements.

Midea’s booth is located at Building A, Hall 3, Pre-Function Area, Booth AZ-402. Krista Interfood 2026 runs from November 4–7, 2026, from 10:00 a.m. to 7:00 p.m. WIB.

About Midea

Established in Indonesia in 2010, Midea Indonesia is part of Midea Group, a global leader in home appliances and consumer electronics. Midea offers a comprehensive range of products, including air conditioners, refrigerators, washing machines, air coolers, and other home solutions designed to meet the needs of Indonesian consumers.

In 2026, Midea Indonesia operates electronic manufacturing facilities spanning more than 200,000 square meters in total, covering production facilities for air conditioners (AC), refrigerators, and washing machines. These facilities reflect Midea’s commitment to meeting local market demand, strengthening domestic manufacturing, and building a more efficient supply chain.

Midea also continues to expand its presence across Indonesia through a sales network covering more than 200 cities and 1,700 stores, supported by after-sales service networks and professional technicians across the country.

Globally, Midea continues to strengthen its brand through technology development, product innovation, and strategic partnerships, including collaborations with FC Barcelona and the AFC.