Indonesia
The Midea Side by Side refrigerator is a smart choice for Indonesian families who prioritize health, neat storage, and energy savings.
Jakarta – Midea Electronics, a global home appliance brand, has officially launched its latest series of Side-by-Side refrigerators in the Indonesian market. Featuring a modern design, large capacity, hygienic technology, and energy efficiency, Midea products are positioned as the best-priced side-by-side refrigerators in their class, with price tags starting at IDR 5 million.
Hendry Wijaya, Head of Product Management at Midea Electronics Indonesia, stated that this launch addresses the needs of Indonesian families for a large-capacity refrigerator that is not only functional but also capable of maintaining food quality and hygiene.
"With its elegant side-by-side design and ample storage space, the Midea MDRS715 is the ideal solution for modern families who prioritize health, neat storage, and energy savings," said Hendry in an official statement on Wednesday, February 4, 2026.
One of the main advantages of this refrigerator is its Platinum Fresh technology, designed to keep food fresher for longer. This technology boasts Trimethylamine antibacterial properties exceeding 99.99% and deodorizing properties up to 99.1%, effectively fighting bacteria such as Escherichia coli and Staphylococcus aureus. Through a special module in the air duct, platinum ions in the porous material work to absorb and decompose microorganisms and unpleasant odors, keeping the air inside the refrigerator clean, fresh, and hygienic.
In terms of capacity, the Midea Side by Side MDRS715 offers a large storage space that allows for separate and more organized storage of food. Furthermore, it also has a 30 cm taller storage space, allowing it to accommodate large items or containers like whole cakes and pans without reducing overall capacity.
Cooling performance is supported by the Multi Air Flow system, which ensures even circulation of cold air to every corner of the refrigerator, maintaining a consistent and stable temperature. For ease of use, the MDRS715FGF28ID variant is equipped with Digital Control, allowing users to precisely adjust the refrigerator and freezer temperatures according to their needs. Energy-efficient LED lights provide bright lighting inside the refrigerator, making it easy for users to find food whenever they need it.
Energy efficiency is also a key focus for Midea through the implementation of the Quattro Inverter. The combination of a compressor and fan with DC Inverter technology enables a faster cooling response, lower electricity consumption, quieter operation, and more stable temperatures. With a power consumption of only 145 watts, the Midea Side by Side Refrigerator is an economical choice for long-term use.
"The presence of the Midea Side by Side proves that Indonesian consumers can enjoy a refrigerator with premium features without having to pay a high price. In terms of quality, performance, and technology, this product can compete with side-by-side refrigerators priced in the tens of millions of rupiah," said Hendry.
Meanwhile, Puput C. Erlinda, Refrigerator Product Manager of Midea Electronics Indonesia, stated that the refrigerator, launched in early 2026, was designed as a complete family refrigerator that meets everyday needs. "We combine large capacity, hygienic technology, and energy efficiency in one product that is easy to use and affordable. This is a modern cooling solution for Indonesian families," she said.
The Midea Side by Side Refrigerator MDRS715FGF30ID and MDRS715FGF28ID are now available at various electronics stores throughout Indonesia. With a combination of reliable technology, large capacity, and an affordable price, the Midea Side by Side Refrigerator is a smart choice for Indonesian families who want an efficient and functional refrigerator.