Midea Paling Ideal Lanjutkan Perjalanan di Yogyakarta, Surabaya, dan Medan

Midea Electronics Indonesia has concluded its Midea Paling Ideal #JujurSebagusItu Local Media Gathering series, held in three cities: Yogyakarta on October 13, Surabaya on October 16, and Medan on October 20, 2026. The events marked another step in Midea’s efforts to strengthen connections with media, KOLs, and consumers across different regions.

Through the Local Media Gathering series, Midea further introduced the Midea Paling Ideal #JujurSebagusItu campaign and highlighted the company’s strengths, including its comprehensive product portfolio, smart technology, local manufacturing, distribution network, and after-sales service support. In each city, guests also had the opportunity to explore products within the AI SMART MASTER ecosystem through product displays and attend presentations on Midea’s innovations and development in Indonesia.

Strengthening Midea’s Connection with Consumers Across Regions

The selection of Yogyakarta, Surabaya, and Medan for the Local Media Gathering series also reflects the importance of regional markets to Midea’s growth in Indonesia.

In Yogyakarta, Vincentius Gema Gita, Branch Manager of Midea Electronics Indonesia in Yogyakarta, shared that evolving consumer needs present opportunities for Midea to expand its presence with increasingly relevant products and services.

Meanwhile, Hans Christian, Branch Manager of Midea Electronics Indonesia in Surabaya, highlighted the importance of Surabaya and East Java as key markets for Midea. According to him, consumers are increasingly considering technology, efficiency, ease of use, and after-sales support when choosing home appliances.

Jamaludin, Branch Manager of Midea Electronics Indonesia in Medan, shared a similar perspective, noting that evolving consumer needs in Medan and North Sumatra present opportunities for Midea to further improve access to a wide range of home solutions.

Through these events in three cities, Midea also aims to build closer relationships with local media as important partners in communicating the brand’s developments to the public.

AI SMART MASTER Brings Smart Technology Closer to Consumers

One of the main highlights throughout the Local Media Gathering series was AI SMART MASTER, Midea’s smart product ecosystem that integrates technology into a range of home appliances.

Through the Midea SmartHome App, selected appliances can be controlled and monitored through a single application, providing consumers with a more convenient user experience. The products on display also demonstrated how Midea develops technology to simplify operation, improve efficiency, and offer smart features that adapt to users’ needs.

Hafizh Maulana, Head of Marketing Communications at Midea Electronics Indonesia, explained that technological innovation should deliver tangible benefits that are relevant to everyday activities.

“Evolving consumer needs are one of the key factors we continuously consider. Today, home appliance technology should not only look advanced but also deliver tangible benefits, be easy to use, and make everyday activities more convenient and efficient. This is what we aim to deliver through Midea’s various innovations, including AI SMART MASTER,” said Hafizh.

Through hands-on experiences at the product display area, media representatives and KOLs could see how these innovations are applied across various Midea product categories.

Midea Paling Ideal Brings Midea’s Strengths Together in One Message

In addition to introducing AI SMART MASTER, the Local Media Gathering series also provided an opportunity for Midea to further communicate its Midea Paling Ideal #JujurSebagusItu campaign.

The campaign is designed to communicate Midea’s strengths in a simpler and more accessible way, highlighting not just a single product or technology but the overall experience the brand offers consumers.

From an increasingly comprehensive product portfolio and smart technology to local manufacturing, broad product availability, and after-sales service support, these strengths form the core message of Midea Paling Ideal.

Through #JujurSebagusItu, Midea also aims to demonstrate the practical benefits of its products in everyday life and build brand communications that are increasingly relevant to consumer needs.

This strategy is further supported by various marketing channels and platforms that align with public interests. Globally, Midea has partnerships with FC Barcelona and is involved in football through the Asian Football Confederation (AFC). The Local Media Gathering series in Yogyakarta, Surabaya, and Medan forms part of Midea’s commitment to bringing the Midea Paling Ideal #JujurSebagusItu message closer to consumers across different regions while strengthening public understanding of Midea’s innovations, products, and service ecosystem.

About Midea Indonesia

Established in Indonesia in 2010, Midea Indonesia is part of Midea Group, a global company specializing in home appliances and consumer electronics. Midea offers a wide range of products, including air conditioners, refrigerators, washing machines, air coolers, and other home solutions to meet the needs of Indonesian consumers.

As of 2026, Midea Indonesia operates electronic manufacturing facilities spanning more than 200,000 square meters in total, covering air conditioner (AC), refrigerator, and washing machine production. These facilities reflect Midea’s commitment to meeting domestic market demand, increasing local production, and building a more efficient supply chain.

Midea continues to expand its presence in Indonesia through a sales network spanning more than 200 cities and 1,700 stores, supported by after-sales service networks and professional technicians across the country.

Globally, Midea continues to strengthen its brand position through technological development, product innovation, and strategic partnerships, including those with FC Barcelona and the AFC.