Promo Akhir Tahun “Ideal Home of Champions”

Jakarta, 11 November 2026 – Midea, the world’s No. 1 smart home appliance brand and a Global Supporter of all official competitions under the Asian Football Confederation (AFC), is offering a special year-end promotion themed “Ideal Home of Champions” in Indonesia.

Embracing the spirit of football and togetherness ahead of the AFC Asian Cup Saudi Arabia 2027, the promotion features a variety of attractive offers, exclusive gifts, and interactive activities that invite consumers to experience Midea products up close.

Running from October 1 to December 31, 2026, this consumer promotion offers a variety of benefits, including Midea products starting from Rp200,000, cashback of up to Rp700,000, a special Match Date Promotion at 18 stores across Indonesia, taking place for one day on the double dates 11.11 and 12.12, as well as a Flash Sale at three selected stores.

“We prepared this special promotion to provide added value for consumers while offering opportunities to experience firsthand the innovations in home appliances that support everyday comfort,” said Michael Adisuhanto, Vice President of Midea Electronics Indonesia.

Not only offering attractive promotions, Midea is also creating an even more special shopping experience. Consumers have the opportunity to receive limited-edition Midea x AFC merchandise as part of the celebration of the spirit of Asian football. This initiative reflects Midea’s commitment to delivering more meaningful experiences for consumers while bringing them closer to the excitement surrounding Asia’s biggest international football tournament.

To expand the reach of its year-end promotional program and engage directly with consumers, Midea is also holding a series of roadshows across 15 major cities in Indonesia, including Jakarta, Surabaya, Bali, and Makassar, along with eleven other cities. Through these activities, consumers can explore and try Midea’s range of flagship products firsthand, enjoy live entertainment, and join and interact with sports communities.

“We designed these activities to deliver an interactive and enjoyable experience while introducing Midea’s home appliance solutions that support modern lifestyles,” concluded Hafizh Maulana, Head of Marketing at Midea Electronics Indonesia.

Consumers can visit participating Midea stores to learn more about the promotion, purchase terms and conditions, and gift availability during the promotional period.

About Midea

Established in Indonesia since 2010, Midea Indonesia is part of Midea Group, a global company in the home appliances and consumer electronics industry. Midea offers a range of products, including air conditioners, refrigerators, washing machines, air coolers, and other home solutions to meet the needs of Indonesian consumers.

In 2026, Midea Indonesia operates electronic manufacturing facilities with a total area of more than 200,000 square meters, covering production facilities for Air Conditioners (AC), refrigerators, and washing machines. These manufacturing facilities are part of Midea’s commitment to meeting the needs of the Indonesian market, increasing domestic production, and building a more efficient supply chain.

Midea also continues to expand its presence in Indonesia through a sales network spanning more than 200 cities and 1,700 stores, supported by an after-sales service network and professional technicians across Indonesia.

Globally, Midea continues to strengthen its brand position through technology development, product innovation, and strategic partnerships, including with FC Barcelona and the AFC.