Indonesia
Midea distributed thousands of helmets to the public during Car Free Day as part of its commitment to promoting road safety awareness.
Jakarta — April 19, 2026, Midea Indonesia participated in Car Free Day through its “Care on The Road” initiative as part of the company’s commitment to promoting road safety awareness and strengthening engagement with the community.
Held around the Head Office area of Midea Indonesia, the initiative featured a social campaign through the distribution of thousands of helmets to the public. The program aimed to encourage the importance of using proper riding safety equipment while supporting safer mobility for road users.
In addition to the social initiative, the event was enlivened with various interactive activities and entertainment for the public, including a Zumba session, giveaway programs, as well as appearances by Midea mascots and a sandwich man, creating a lively and engaging atmosphere throughout the event.
Through the “Care on The Road” program, Midea Indonesia continues to deliver initiatives that create positive social impact for the community. The program reflects the company’s ongoing commitment to supporting public safety, increasing social awareness, and building stronger community connections through meaningful and sustainable activities.
